Your Comprehensive Guide on How to Make a Company Introduction Video

The company introduction video is often the first exposure a potential buyer has to a brand or company. You want your corporate video to leave a lasting impression on your audience as a brand.

Most company intro videos fail simply because they focus too much on the company instead of the customer. People do not care about your company’s history; people care about finding a solution to their problems.

The best company intro videos know the company video is not the place to tell everyone how great you are — you should let the viewers decide if you’re the right choice by showing them exactly what you have to offer. 

Along with focusing on your clients’ or customers’ needs, keep the following tips in mind.

Prospects are not interested in a video in which you describe: 

• Your company
• How many awards you’ve won; or
• How many employees do you manage

They want to know what you can do for them, and you need to tell them how you can help.

It is essential to know what problem they are trying to solve and offer them the solution to that problem.

The introduction video should explain that you understand the client’s immediate needs. However, it also needs to present quick, easy, and affordable solution to their problem. 

 You should build the entire video and script around this.

The best way to show your customers that you understand their needs is to prepare a list of common questions that you briefly address in your video.

Start your video with 3 to 5 frequently asked questions about your industry and briefly address them. You can talk about anything that pertains to your business or your services.

Consider brainstorming a little or putting all the feedback you already have on a piece of paper. Then, choose the top questions that are most relevant to your clientele and answer them in the video.

Make sure to include customer testimonials in your video. The feedback you receive from your customers is one of the most valuable assets you can use in your video. 

It is common for potential customers who are wary of “salespeople” to feel more comfortable when they hear from current customers. 

After hearing from these current customers, the potential customer may even feel closer to you. Often, deeper connections lead to more sales.

A prospect will be more likely to connect with you if you can help them understand who you are and what your brand’s intentions are. 

A video without a call to action is a video without a goal. 

It would help if you sold without trying to sell. Making your call to action message less aggressive for the customer is a better idea than saying “Shop now” or “Call now.”

Rather than using aggressive language, you could …

• Offer another video
• Provide a free guide; or
• Direct to a landing page on your website

… in exchange for their email address as a “thank you.”

Your chances of converting them into customers are higher if you do not try too hard to make a sale right away.

The call to action should be straightforward and located at the end of the video. 

Your website design should allow this video to appear as one of the first things people see when they visit your site.

Please do not hide this video on your “about us” page. Since people do not care about who you are until they know if you can solve their problem, it is unlikely that they will ever visit that page. 

Additionally, you have to maximize this video; it should not live only on your company’s website, you should share it on social media outlets as well. 

Your brand’s message can be effectively communicated with video, so why not hire a professional?

This is what we do at Houston Video. 

We create engaging videos that highlight your company, product, brand, and story.

Having learned what makes a company introduction video a success, let’s now explore some production tips to help you stand out from the crowd.

What is the best length for a company introduction video? An ideal corporate video should run between 45 and 90 seconds. 

You may think, “That’s so short! How will I convey what my company does in less time than it takes to brush my teeth?” 

It is possible as long as the video conveys your brand story succinctly and is well-produced.

Most people prefer doing business with real people. But unfortunately, many companies produce faceless videos and websites — it’s a missed sales opportunity. 

Make sure your company video is not fully animated. Although animated videos are great for explaining complex ideas or products, they fail to connect with viewers on a human level. 

Providing your prospects with a person to connect with is essential.

When your prospects have a real person to connect with, it humanizes the video experience.

From social media to your business’s website, a company introduction video can be posted everywhere — so it needs to be professional

If you don’t know what you’re doing with cameras, lighting, or scripting, it can be challenging. 

To create a high-quality video, you should:

• Film without any feedback or noise.
• Take note of the lighting.
• Ensure that everyone looks their best and that the office is clean if you are showcasing your team and office.
• Make sure your camera is steady by using a tripod.

Is no equipment readily available? Consider hiring someone who has the necessary equipment and experience.

Houston Video understands how daunting it can be to create a corporate video on your own. 

Also, we know that well-made videos play an essential role in an effective marketing campaign. 

Houston Video’s experts have the experience and resources to deliver successful corporate introduction videos. Your brand will be taken to the next level with our affordable, engaging, and compelling video content. 

Get the strongest, most interesting corporate videos delivered to your target audience by contacting us today.