How To Optimize Your Conversion Rates With High-Quality Video
You’ve invested your blood, sweat, and tears into making sure your product or service is the best on the market.
And you’ve spent hours brainstorming new and creative ways to boost your website’s traffic.
But the reality is that if your visitors aren’t converting into customers, much of your time and energy is going to waste.
Adding video to your site and socials can be the key to getting the results you’re looking for.
In this article, we share how video marketing can boost conversions, build customer trust, and increase your company’s profitability.
Table of Contents
Do Videos Increase Conversions?
In today’s complex market, time is a prime commodity — and it takes far less time for a consumer to get the information they need by watching a video rather than reading about it.
One source reveals that adding a video to your site’s landing page has the potential to boost your conversion rate by over 86%!
How Do Videos Increase Conversions?
Videos up a website’s conversion rates in several ways. Here are just a few of the ways videos increase conversions:
- Videos capture our attention. Video content can be a huge boost to optimize conversion rates for your business’ website. Videos capture and hold your audience’s attention far faster than text. One source reveals that 58% of consumers reported they will watch a business video in its entirety if it is under 60 seconds long.
- Our brains process videos better than text. The human brain processes video content around 60,000 times faster than text.
- We remember what we watch. 80% of viewers said they can recall the content of a video ad they’ve seen within the past 30 days.
- We are more likely to share a video. Video can generate 1200% more shares than both text and image content combined.
What Types of Videos Are Best for Conversion Rates?
Product and Service Videos
Product and service videos showcase your product’s features and describe how it works or highlight a service you offer.
The key word in the purpose of a product or service video is “show.” You’re creating a video that allows your customers to see for themselves how your product or service can change their lives.
The use of product and service videos is a great way to boost your company’s conversion rates since they:
- Show your customers exactly what your product looks like.
- Boost your company’s brand recognition.
- Let you talk up the benefits of your product or service.
- Allow you to show your customers exactly how your product or service works.
- Give your customers the chance to virtually try before they buy.
Corporate Introduction Videos
A corporate introduction video is a video that goes on the landing of your website to give viewers an introduction to your company.
It gives your customers an idea of what your business is all about, including:
- Who you are
- What you do
- Why you do it; and
- What you’re passionate about
Corporate introduction videos cultivate an environment where your visitors feel comfortable with you and give you the opportunity to establish a stronger connection with your potential clients.
Testimonial Videos
Most people want to hear what others say about a product or service before sinking their money into it.
This is where customer testimonial videos shine in upping conversion rates. They add the element of human input and:
- Showcase the benefits of your product or service in action.
- Help potential customers picture themselves using your product.
- Demonstrate how your product can solve the viewer’s problem.
- Imprint your business into the minds of prospective buyers.
- Spark emotion.
- Boost consumer trust.
- Increase your company’s credibility by making you seem approachable and relatable.
Explainer Videos
Explainer videos focus less on the details and more on communicating the what of your business’ product or service.
They aim to communicate how something works in a simple and engaging way.
Depending on what you’re promoting, an explainer video may be simple and straightforward or more in-depth. Often, these videos are animated and have more entertainment value than product or service videos.
Explainers are an effective way to increase your conversion rates because they:
- Keep customers on your page longer.
- Increase effective communication by using text, speech, and graphics.
- Make your product or service more relatable to consumers.
- Are easily shareable with friends or family.
- Combine multiple learning modalities to engage both visual and auditory learners.
Hiring a video agency that’s backed by years of experience and technical know-how is your best bet for creating videos to boost conversions.
Contact Houston Video today for your free consultation!
How To Create Videos That Will Increase Conversions
Know Your Audience
If you want your video to increase your conversion rate, you’ve got to know your audience. This is key to creating a video that will capture attention, get more views and shares, and ultimately turn those viewers into customers.
Do you think your target group would be more captivated by a promotional video, corporate introduction video, explainer, company culture video, customer testimonial video, or product tutorial?
Keep Your Video Short and Engaging
The average person’s attention span is around 8.25 seconds, and data shows it’s decreasing more each year.
To ensure that your target audience watches your videos, you’ll want to be sure to:
- Keep your video short.
- Get right to the point.
- Make your content ultra-engaging.
- Focus on getting your message across.
Align Your Video With Your Brand
To best capture your audience’s attention and build trust among your viewers, your brand messaging should be consistent.
The first step is nailing down the message you want your brand to convey. Then, ensure all your video content aligns with your current business goals and company purpose.
Set Specific Expectations
You will also need to know exactly what you want your video marketing campaign to accomplish.
The best way to do this is to focus on a single, specific goal, such as generating awareness, gathering new leads, or retargeting customers who haven’t purchased from you in a while.
Measure Your Video’s Success
Videos are the perfect way to increase your marketing strategy and conversions.
But if you’re hoping to create a video strategy that gets results, you need a measurable way to capture viewer data and determine success.
At Houston Video, we monitor your video’s performance analytics to ensure it’s reaching your audience and achieving your marketing goals.
We use engagement analytics to learn exactly how your audience is engaging with your video content. We then give you actionable insights, so you can re-evaluate your content, adapt, and optimize as needed to help you meet your conversion goals.
Where Should You Post Videos To Optimize Conversion Rates?
It all depends on the kind of video.
Depending on the type of video and your goals, your videos may perform best on your:
- Social media
- Landing page
- Product page
Houston Video Creates Conversion-Focused Videos for Every Industry
If you’re ready to boost your website’s conversions, the professionals at Houston Video can help.
Our team of video experts specializes in helping our clients enhance their relationships with their customers and increase sales.
We do more than create amazing videos. We take the time to study your target audience, so you’ll know your video is landing before just the right audience.
Contact Houston Video today to learn more about how our results-driven videos can take your business to the next level.