To Green or Not To Green? When To Use a Green Screen for Corporate Video Production
Creating corporate videos is an essential component of any modern business’s marketing plan.
Whether it’s an advertisement, a training exercise, or a creative video, corporate videos are an effective way to communicate your message to your audience. However, producing high-quality corporate videos requires a lot of time, effort, and resources.
One effective tool that can help you take your corporate video production to the next level is a green screen. In this article, we’ll explore the instances when using a green screen might be a good option, as well as some tips for using a green screen successfully.
Table of Contents
- What Is a Green Screen?
- Instances When Using a Green Screen for Corporate Video Production Might Be a Good Option
- Instances When Using a Green Screen Might Not Be the Best Option
- 5 Tips for Using a Green Screen Successfully
- Let the Professionals at Houston Video Production Take Care of All Your Corporate Video Production Needs
What Is a Green Screen?
If you’ve ever watched a movie or a YouTube video, chances are you’ve seen a green screen.
A green screen is a bright green backdrop that is used to replace the background of a video with a digitally generated image.
This technique is called chroma keying and is used to merge two or more images or videos into a single, seamless video. In the case of green screens, the color green is chosen because it’s not typically found in skin tones or clothing, making it easier to separate the foreground from the background.
Instances When Using a Green Screen for Corporate Video Production Might Be a Good Option
If you’re not sure when to use a green screen for corporate video production, here are a few times when using a green screen might be a good option for you:
Corporate Training Exercise
When creating training videos for new hires, it might make sense to have a green screen in the background. For example, maybe it’s a talking head video where the presenter is pointing at something. Instead of superimposing another video onto a busy background, a green screen could clean up the video and reduce distractions or clunky edits.
Using a green screen can allow you to create a visually appealing backdrop while keeping the focus on the presenter.
Creative Video
If you have a creative idea for your corporate video but don’t have the budget to film on-site at, say, the top of Mount Everest or in outer space a green screen can allow you to create any background you want and make your video stand out.
Instances When Using a Green Screen Might Not Be the Best Option
While using a green screen can be a great option for certain types of corporate videos, it’s not always the best choice.
If you are creating a straightforward, simple video or are on a very tight budget, a green screen may not be the best option.
- Simple Videos: If you’re filming a video that requires minimal edits, doesn’t depend on video overlays, and doesn’t require any special effects, a green screen could end up being a distraction to the main point of the video.
- Videos on a Budget: Depending on how you set it up, green screens can be more expensive and time-consuming than simply shooting a video in a quiet office or home.
- Realistic Videos: Unless you’re a professional, using a green screen to replicate a real-life environment can be rather difficult. If you want your setting to look real, it’s best to use live locations.
- DIY Videos: Setting up a green screen can be somewhat complicated if you’ve never done it before. If you’re serious about creating a high-quality green screen video, consider working with a professional video team. If you’re looking to create high quality corporate videos in the Houston area, reach out to Houston Video!
5 Tips for Using a Green Screen Successfully
If you’ve decided to use a green screen for your corporate video production, here are a few tips to help you use it successfully:
#1: Start With the Right Screen
One of the first things to consider when using a green screen is the type of screen you’re using. There are two main options: green screens and blue screens.
While both can be effective, green screens are typically the better option because they don’t spill into light-colored hair or clothing as much as blue screens do.
#2: Use Correct Spacing
Another important factor to consider when using a green screen is the spacing between the subject and the screen. You want to make sure there’s enough space to avoid shadows or reflections, but not so much space that the green screen appears in the shot.
#3: Find the Right Lighting
Proper lighting is key to getting a good result when using a green screen. You should light the green screen separately from your subject to ensure an even light and prevent shadows.
Additionally, you’ll need to light your subject to match the lighting in the background you’ll be adding in post-production.
If you’re unsure how to set up your lighting correctly for a green screen shoot, consider working with professional corporate video professionals. If you’re looking for corporate video production in Houston, check out Houston Video.
#4: Keep the Camera Stable and Focused
When filming against a green screen, any camera movement can cause the background to move out of sync with your subject, ruining the effect. Use a tripod to keep the camera steady and make sure your subject stays in focus throughout the shot.
#5: Choose the Right Clothing
When filming against a green screen, it’s important to avoid clothing that is the same color as the screen. This can cause your subject to blend in with the background, making it difficult to key out the green screen.
Additionally, you should avoid shiny or reflective clothing, as it can cause unwanted reflections on the green screen.
Let the Professionals at Houston Video Production Take Care of All Your Corporate Video Production Needs
Using a green screen can take your corporate video production to the next level, but it requires knowledge and expertise to do it correctly. At Houston Video, we have years of experience producing high-quality corporate videos using a variety of techniques, including green screens.
Our team of professionals can help you plan, shoot, and edit your next corporate video, ensuring it meets your goals and exceeds your expectations.
By following the tips outlined in this article and working with a professional video production company like Houston Video, you can create corporate videos that wow your audience and help you achieve your goals.
