CEO Video Message: Why Getting Your Message Across Matters
Videos are successfully being used across many media marketing sectors.
Whether you’re trying to promote a new product using a new ad campaign, highlight your services on social media, or train employees in a creative way, videos are the mode of choice — and for good reason. They produce results.
Though not usually used for selling a new product, CEO message videos can be utilized in multiple ways both inside and outside the company to produce results that benefit your business in the long run.
If you’ve never considered a CEO video, we want to help you understand why you need one. In this guide, we’ll include what a CEO video message is, what the best CEO video messages include, and some examples to give you some ideas for how you can create CEO video messages best suited for your purposes.
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What Is a CEO Video Message?
A CEO video message is simply a video where the CEO of the company records a message which can be used to reach both internal and external audiences.
For example, a CEO may want to send a special communication to customers during the holidays or create a message of appreciation to their employees after a successful campaign.
The CEO can leverage videos to keep the face of the company’s leader in front of the employees and to link the personality of the CEO to the company before the general public.
6 Reasons Why You Need a CEO Video Message
If you’ve never considered a CEO video because you think it’s too expensive, you need high-tech equipment, or it’s not really going to make much of a difference, think again.
Whatever obstacles you may need to overcome will be worth the payoff that could follow a well-made CEO video message.
Let us convince you why you should consider creating a CEO video by looking at six ways a CEO message video can make a difference for your company.
And then, when you’re ready to create one, call in the pros at Houston Video.
We will work with you to create an affordable and effective video that will perform well and help you meet your goals.
#1: Boost Company Morale
Employees who work in large companies may never — or rarely ever — see the CEO. It’s very unlikely those employees will be found chatting with the leader of the company about Monday Night Football next to the coffee maker.
Though an employee may love their position in a sizable company, no one wants to work for a boss they never see.
A video of the CEO addressing their team can make the CEO accessible to everyone and provide a sense of togetherness in the workplace.
Employees may be more energized to give their best efforts for a company whose CEO is visible and known.
#2: Foster an Intimate Connection Between Leadership and Employees
To their employees, executives can appear to live in another world — one vastly different than their own.
One way to bridge the gap between leaders and employees is to use CEO message videos to let employees know the face — and real person — behind the title.
Hearing from the CEO through video gives employees:
- Intimate knowledge of their leader
- Understanding of the CEO’s goals; and
- Inspiration in their own role in the company
#3: Provide Insight Into Company Culture
Potential employees may be coming in blind, not knowing what to expect from a company. But a polished CEO video message that includes information about the company — its goals, brand, and culture — can provide informative details to qualified and sought-after talent, making them more likely to apply for a position.
Done right, a CEO message video can be a valuable recruitment tool.
#4: Share the Company’s Vision
Whether your target audience is employees, stakeholders, or potential customers, a CEO documentary video can help them all see what sets your company apart from the competition.
Viewers can feel more connected to the company when the CEO shares information about the company, including its:
- Origins
- History
- Mission
- Vision
- Goals
- Values
- Growth potential
Letting employees know what’s being worked on from the top will give them a sense of security and understanding. They may even work harder to help the company achieve those goals if it means they’ll be recognized for those efforts.
#5: Introduce New or Upcoming Products or Services
When brands launch a new product, it’s common for the CEO to take the lead in introducing it. When something new is coming to fruition, the first people who should know are the employees.
Providing this insight gives employees a sense of ownership over what they do or what they sell. This is particularly true in the technology industry, where keynote speeches and events are frequently utilized to unveil new products.
When launching new products, a CEO may want to include the following information:
- Why the product was developed
- Product features
- What consumers will gain
- New features and updates to anticipate in the future
Not only does a CEO video message help get employees on board with a new product, but it can also strengthen the advertising value of the product and increase trust in the brand.
#6: Give Virtual Recognition and Rewards
Receiving recognition from executive leadership not only communicates important information but can also boost morale and energize the team.
CEO recognition and rewards videos can be used to:
- Share profits
- Give thanks
- Show appreciation
- Recognize accomplishments of exceptional employees
- Give a preview of the year ahead
Many CEOs create videos like this on a yearly basis, but they can also be valuable when delivered monthly, quarterly, or at other intervals.
What Makes an Exceptional CEO Video Message?
CEO message video content will be created based on the company brand, video purpose, and CEO personality.
Though each company’s CEO message video will look different, some common elements to consider include:
- Length: Shorter is better. Videos lasting less than two or three minutes are ideal. If you can’t get your message across in a short video, consider doing a series of short videos.
- Message: Aim to communicate a positive message that is clear and not easily misinterpreted.
- Brand: Create content that matches the company’s brand.
- Shareability: To publicize the video on social media, make sure it’s easy to share. Video sharing is an important tool to increase conversions.
- Format: Which format will be the most effective to deliver your message? Some ideas to think about include:
- Interviews
- Documentary
- Up close and personal
- Green screen videos
- CEO as narrator
- Executive parodies
Houston Video knows how to make impressive videos that produce the results you’re looking for. Our experienced team will design and oversee your project from beginning to end, listening carefully to your goals and wishes.
3 Examples of Great CEO Video Messages
#1: Alli McCartney — UBS
This UBS video is a great example of how to highlight what differentiates a company from the competition. It could be used internally and externally to share company values and personal CEO values as well.
#2: Elisabeth Stadler — Vienna Insurance Group
Although it’s not in English, the subtitles give a clear sense of the CEO’s personality and style. She clearly values her clients and puts a positive spin on an industry that is often shown in a negative light.
#3: Kaspar Rorsted — Adidas
This compelling video creatively highlights successes of the year to motivate and connect employees for the future. Using a “mystery” runner, touching images, and a moving script, the team joins an unveiled “mystery” CEO as he expresses value in his team and anticipation for what’s ahead.
Houston Video: When You Need To Create a CEO Video Message That Stands Out
No matter the chosen style of your CEO video message, Houston Video can help you create a video that will achieve your goals.We know the importance of good communication, so we are committed to listening to you to get your video right. We’ll take the time to understand who your customers and employees are and create a CEO video suited to your particular needs.
Want a CEO message video that looks great and achieves your objectives? Get started by requesting a free consultation.