Creating Employee Spotlight Videos That Shine the Light on Both Your Employees and Your Business
Employee spotlight videos are an excellent way to use employee recognition to gain branding recognition.
Brands with personality and passion stand out amongst their competitors. A good way to show off the pride of your business is through the authentic voice of your employees. This perspective can allow employees to feel appreciated while showcasing the best aspects of your business.
In this article, we explain why employee spotlight videos are important, how you can make the best employee spotlight video, and share a few effective examples of employee spotlight videos.
Table of Contents
- What Is an Employee Spotlight Video?
- 5 Ways Employee Spotlight Videos Enhance Your Business
- 5 Tips To Make the Best Employee Spotlight Videos
- Employee Spotlight Video Examples
- Houston Video: Creating Powerful Employee Spotlight Videos and Managing the Entire Process From Pre-filming Collaboration to Distribution
What Is an Employee Spotlight Video?
Employee spotlight videos are a showcasing of a company’s values, culture, purpose, and brand through the voice of an employee.
Employee spotlight videos are a natural vehicle that can improve a brand from multiple angles.
Consumers relate more with companies that have an authentic voice. Prospective employees are attracted to jobs that seem enjoyable and have a good work environment. Employees want employers to recognize their contributions and the importance of their roles.
Employee spotlight videos are an effective tool for:
- Recruiting
- Improving employee/employer relations
- Marketing
- PR
5 Ways Employee Spotlight Videos Enhance Your Business
#1: Recruit New Talent
Employee spotlight videos are a chance to make an employer look attractive to prospective employees.
Some ways employee spotlight videos can be useful in attracting new talent are:
- Showing insight into the function of a particular role
- Giving a glimpse at behind-the-scenes operations
- Exemplifying company culture and values
- Exemplifying the acknowledgment of workers positively
- Showing more about the job and company than a simple job listing
#2: Improve Employee Morale and Relationships
Employee spotlight videos are a great way to acknowledge employees for their contributions and roles in the company.
Studies show that employee recognition improves productivity. One study found that when employees were happy, productivity increased by 31% and sales increased by 37%.
These types of videos can also be an effective vehicle for improving employee-to-employee relationships.
Employee spotlight videos allow employees the opportunity to get to know one another and everyone’s job roles in a fun and engaging way. This type of engagement puts a face to a name and job title making it easier for everyone to relate to one another, which can increase job satisfaction.
#3: Expand Social Media Engagement
An employee spotlight video provides good content for social media. Social media content is an easy way to effectively and naturally advertise. The more content you can make that boosts brand recognition and positive public relations, the better.
#4: Engage Potential Clients
If you are competing with other companies for a client and there is not much difference in the service provided and cost — the client’s decision will likely fall on the company they like more.
A brand needs to show passion and dedication to stand out among the competition. An employee spotlight video can show clients that the company and its workers take pride in their work.
#5: Strengthen Employee Branding
Your employees are representatives of your brand. But not just to your consumers, but also to themselves and their coworkers. Your video can boost employee branding because it puts importance on employee insight and recognition.
Good employee branding can:
- Benefit employee retention
- Boost productivity
- Improve customer relations
- Improve employee relations
- Improve employee’s “self-image” related to their roles
5 Tips To Make the Best Employee Spotlight Videos
#1: Know the Purpose
Knowing the purpose of your employee spotlight video can make the content more effective.
Questions that you can ask yourself to find the right purpose for your video are:
- Who is the direct audience?
- What aspect do you want to showcase?
- When would be the best time to ‘unveil’ the video?
- Where will this video be featured?
#2: Choose the Right Employees
Your employees are like mini brand influencers. They represent the company and directly influence the consumer experience. The right employee(s) for employee spotlight videos should be the company’s best representatives.
Qualities you could consider when choosing an employee for your video are:
- Personable
- Well-spoken
- Creative
- Dedicated and passionate
- Excellent at customer service and/or sales
Employee spotlight videos can make your hardest-working employees feel recognized. You could let them be involved in a collaboration to provide the most authentic perspective.
#3: Consider Format Options and Length
Employee spotlight videos should be two and a half minutes or less.
You give the video enough time to convey your message, but keep it short and succinct. Videos that are too long can lose the interest of viewers and the purpose of the video.
An attention-grabbing format should be used to drive viewer interest and deliver the company’s message.
Examples of employee spotlight video formats are:
- Q&A
- Interview
- Employee monologue or story
#4: Select the Appropriate Questions
Interview or Q&A questions should be focused on exposing the best aspects of the company through employee perspective. Choose questions that can naturally unveil qualities that make the company stand out, be seen as an enjoyable place to work, and exhibit exceptional products/services.
Questions you may want to ask in your employee spotlight video could be:
- What is something special about your role in the company?
- How would you describe your work environment?
- What made you want to work here?
- What is your favorite part of the company?
Get creative with your questions.
Choose employees that may have some interesting stories about their job. Use small personal details to curate questions that could get a great, authentic response. Use specific questions relating to projects or tasks that excite the employee.
#5: Decide the Best Distribution Platforms
Where will your video be the most effective in delivering your message to your target audience?
Consider your audience and purpose when choosing where you want your video to appear.
Examples of where you might distribute your employee spotlight video are:
- Social media sites (Twitter, Instagram, Facebook, etc.)
- Youtube
- TV commercial
- The company website
3 Employee Spotlight Video Examples
#1: Lusha
In this employee spotlight example, an employee is speaking about their involvement in the company and framing heavy importance around teamwork. The employee is as colorful and animated as the video and background. The questions are presented in a way that makes the employee’s excited answers interesting and fresh.
#2: AlphaSights
This video’s tone is professional. Video shots follow the subject around the city before work, at work, and after work providing a visual illustration of the work culture. The employee can be seen talking about their role in a meaningful way and even giving an example of a recent project that was significant to them.
#3: Chick-Fil-A: #TheLittleThings
This employee spotlight example tells a story that evokes a relatable emotion — empathy. One of Chick-Fil-A’s target audiences is families with kids. In the video, a previous customer and employee share a moment recounting a time when the employee helped the mother with her rowdy children. This frames the employees of this company as compassionate and empathetic beings that always want to help in any way possible.
Houston Video: Creating Powerful Employee Spotlight Videos and Managing the Entire Process From Pre-filming Collaboration to Distribution
Branding is everything.
It’s how you can make more money, attract/retain employees, gain recognition, and more. A powerful employee spotlight video should be the best representation of your brand. Sometimes you need a little professional help to achieve success with your brand.
At Houston Video, we provide award-winning services like employee spotlight videos that improve brands and get results.
We will work with you every step of the way down to planning every little detail to content distribution. Contact us today to exceed your competitors and excel in your brand.