Corporate Recruitment Videos: How To Engage Prospective Candidates
Are you one of the many human resources (HR) professionals who struggle to tell engaging stories? Do you wonder if it’s really necessary?
Writing long paragraphs of text won’t grab the attention of that perfect candidate you’re searching for.
Put yourself in their shoes.
After sifting through job sites, reading listing after listing, it all begins to blur into one.
Now imagine coming across a captivating video that accentuates an intriguing company culture and an exciting place to work.
You sit up straight –– lean into your computer screen, eyes gleaming.
That’s the kind of response you want.
Keep reading for our top four reasons your organization should be using corporate recruitment videos and tips on how to engage prospective candidates.
Table of Contents
What Are Corporate Recruiting Videos?
A corporate recruiting video is a short, concise video that highlights a company’s:
- Values
- Culture
- Employees; and
- Perks
Good corporate recruitment videos will showcase what it’s like to work at the company and target job-seekers with the skill sets and personality traits that align best with the company ethos.
The award-winning corporate recruitment video production team at Houston Video specializes in video content for businesses of all sizes that is effective and affordable.
For more information about creating a viral-worthy corporate recruitment video for your company, contact Houston Video.
4 Reasons Your Organization Should Be Using Corporate Recruitment Videos
As of February 2023, there were an estimated 9.9 million job vacancies in the United States.
Changing jobs can be stressful and candidates today are looking for a company they can see themselves grow with and align with their values.
Here are the top four reasons your company should be using corporate recruitment videos.
#1: Recruitment Videos Bring in More Applicants
Video is the number one corporate recruitment tool.
According to a CareerBuilder survey, job postings that include videos are viewed 12% more than those without video content.
The same study found that companies that add video content to their job listings increase their application rate by 34%.
That’s because videos are not just effective at reaching active job-seekers, but also engaging passive candidates who weren’t even looking for a new job until they saw your enticing recruitment commercial.
#2: Recruitment Videos Attract the Best Talent
Think of your job post as a casting call for your business.
Including video as part of your recruitment campaign can help your vacancy appeal to the candidates who expect more from a job listing.
It captures their attention and gets far more across in a short amount of time than even the best text.
A highly desirable candidate will likely have other good offers on the table and a well-crafted video can leave a lasting impression and sway them to apply.
#3: Recruitment Videos Rank Higher on Google and Job Boards
Google loves videos.
Embedding a video at the forefront of your careers page on your company website can help boost your search engine optimization (SEO) and improve your ranking on Google search results.
Since job postings with videos embedded get more engagement, your video will also rank better on job recruitment sites like:
- Monster; and
- Glassdoor
#4: Recruitment Videos Are Shared Frequently on Social Media
Current employees and job-seekers are far more likely to share a creative recruitment video on social media vs a generic job listing.
Videos on social media get 1200% more shares than text and image content combined.
A study also showed a significant relationship between social media recruitment and both pre-and post-hire outcomes.
The study suggests that social media recruitment helps to establish credibility, creating a sense of satisfaction by the applicants toward the information.
As the information becomes more credible, the attraction to the organization also increases, resulting in more applicants applying for the job.
Creating a great recruitment video can:
- Increase your visibility with hundreds of thousands of shares across multiple social media channels
- Garner millions of views from potential applicants; and
- Boost your company’s credibility
7 Examples of Top Corporate Recruitment Videos
#1: Google
This compilation video of interns’ experiences at Google during their first week of work will have people jumping at the chance to work there.
Even though it was created nine years ago, the over 12 million views on YouTube continue to pay off, increasing the company’s recruitment return on investment (ROI).
#2: Apple
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes…”
Much of the world still remembers this iconic Apple video even though it’s more than 25 years old.
#3: Apple
No, you’re not seeing double.
We listed Apple twice because with 945,000 views, this is the second-most-viewed recruitment video of all time.
The video successfully reflects the company’s dedication to building a workforce of innovators and creators who aren’t afraid to challenge the status quo or give up when the going gets tough.
#4: Dropbox
Original, engaging, and funny, Dropbox expertly averts coming off as boring and contrived with its puppet employee interviews.
The puppets effectively feature the many benefits of working at Dropbox from product pride to the on-site gym and music room.
#5: H&M
This retail company’s recruitment video seamlessly incorporates a fashion theme with the concept of a “red thread.”
As the thread begins to unravel it’s metaphorically woven into the company’s shared passion for creativity and style, which is incorporated into everything from the design process to the company’s core values of:
- Diversity and inclusion
- Collaboration
- Sustainability; and
- Teamwork
#6: Grubhub
Creativity is king with this company recruitment video.
The online and mobile food-ordering and delivery marketplace company has a network of over 300,000 restaurant partners across 4,000 U.S. cities.
“What do you bring to the table?” is answered by a handful of Grubhub employees whose workforce reflects the diversity of its customers.
The video takes a personal approach to reflect the company’s culture and passion for delivering good food.
#7: Fiverr
This “parody of a recruitment video” recruitment video from Fiverr, an online marketplace for freelancers, is sure to appeal to prospective employees.
The movie trailer voiceover delivers tongue-in-cheek humor along with generic features you’d expect to see in a corporate recruitment video.
The ironic tone and level of self-awareness probably make this one of the best comedic hiring videos.
Houston Video Can Help You Attract Top Talent With Their Corporate Recruitment Video Production
Do you want to create engaging, witty, and unique corporate recruitment videos that will stand the test of time and continue to pay off by attracting top-tier talent year after year?
Look no further than Houston Video.
We get to know your company and what drives your best employees.
Then our award-winning video production team will write the script, film, and edit your corporate recruitment video to attract the candidates who will thrive in your workplace.
It’s what we do best.
Contact us today for a free consultation.