Take Your Construction Business to New Heights With Construction Marketing Videos

Studies show that vision is our most complex sense, and there is a lot of research on visual perception and visual memory. For example, the brain remembers 10% of what it hears three days later. If you add pictures to this sound, activating your vision, you can increase the retention rate to 65%. 

To take this idea further, people watching videos usually retain 95% of the message. 

Video marketing can enhance your construction business and there are various reasons to invest in professional videography. 

Let’s discuss these ideas in more detail so you understand why construction companies’ video marketing is something to focus on.

Your marketing goal is to get potential customers to connect with your work. And to be successful in this area, you need to stand out. One way to do this is to use ​​construction marketing videos.

Since consumers remember more from watching a video than reading text or looking at an image, your goal is to capture their attention. 

In a HubSpot survey, 54% of consumers desire increased video content from their favorite businesses. 

And Forbes reported that video marketing efforts grow revenue 49% faster than those without video.

Construction marketing videos are an effective tool to help build your brand.

Insivia reports that video searches have a 41% higher click rate than other results on page one. The more people that watch your videos, the bigger your reach, leading to higher growth potential. 

Think about the expression; a picture is worth 1,000 words. A study reported that a 60-second video is worth 1.8 million words, according to an equation calculating the number of video shots per second. 

There are three areas to consider when building your brand through video content to increase customer engagement, trust, and retention: 

1. Create — You don’t need high-tech tools to create incredible videos these days. Smartphones are the answer. 

Here are our top tips when making videos:

• Use a tripod to stabilize your camera while recording.
• Add in light background music for a better vibe.
• Put your logo at the start of the video, and be sure to include a call to action and your contact information so customers know what you want them to do.
• Make it simple and short — a few minutes is all you need.
• Edit the end product. You can easily cut unwanted frames and add music and branding with programs like iMovie. 

2. Share — Post videos on all social media platforms to reach various audiences. 

• Videos can help liven up your website and keep people there longer, especially if you notice people bouncing from it after a few seconds.
• Not only can you share your expertise on your website, but you can share past customer experiences too. 
• Share videos to your email list to increase engagement. 

3.Measure — You can collect data to see your videos’ effects. Use the following information about your videos to guide you in future content creation: 

• The amount of time people view them
• The number of leads you receive after a strong video push
• The most popular videos (videos that have the most shares, comments, and likes)

Connection builds relationships. When potential customers can connect with you and feel you are honest, they want to work with you. People want to work with construction companies they trust. Making high-quality construction marketing videos representing your company can help people see the high-quality work you offer. 

A study reported that 7 in 10 viewers use YouTube to solve problems. Talking people through their issues is a way to hold their hands during a complex process. Videos can help you instill trust and show people you can guide them to success. 

Contact Houston Video today to see how you can get started on your construction marketing video campaign.

Videos directly affect SEO by helping to:

• Drive engagement
• Increase clicks
• Get more people to learn about your company

If you want the algorithm to put your website on page one, construction video marketing is a great tool to take advantage of. 

In a study, Wistia analytics concluded that people spent about 1.4x more time on websites with videos. Not only do videos keep people on your website longer, but Google values them since they show your content is varied and, therefore, more informative.

Contractors, builders, and remodelers can benefit from construction video marketing. 

Videos may be the best marketing strategy to get behind if you are ready to:

• Drive traffic to your website
• Increase your social presence
• Convert leads
• Nurture relationships

Let’s look at some videos you can create to enhance your business.

Client testimonials can help prove that your company has helped real people.

Getting reassurance from others helps potential customers take the first step to hiring you.

Wyzowl reports that 79% of people have watched a video testimonial to learn more about products, companies, and services.

In addition, two out of three people reported being more likely to spend money on a product after seeing another person’s positive experience.  

According to Piktochart, the ideal testimonial video length is two to four minutes.

Taking people to your job sites helps them see your process and the results. You can show them how skilled you are by sharing your expertise.

Here are some ideas you can share with your followers:

• Before and after photos
• The step-by-step process involved in particular renovations or builds
• The care and detail you use in your finishing process
• How to be more informed when buying a new home or building

You can also use these videos as stories on Facebook, Instagram, or YouTube Shorts.

You want customers to feel comfortable with you and know what to expect. 

Share the following about your team to help potential customers get to know your employees:

• What each person does
• Their skill level
• A bit about who they are, including their hobbies and interests 

You can also include company culture videos, ideally two to four minutes long.

Customers want to know what to expect when working with you. Share the processes you use to run your business so people can feel confident in your work. 

Let people know how you work with customers. Some ideas include how to:

• Set up a free consultation
• Pay an invoice
• Contact someone in case of a change or emergency
• Recommend your company to friends and family

You can even take these videos up a notch by using a greenscreen.

Houston Video is here to help enhance your videos. Our goal is to provide high-quality videos that drive customers to your business.

When livestreaming, people expect a lower-quality video as there are fewer ways to control what is happening around you. Don’t worry about making mistakes in live construction marketing videos. Learn to go with the flow. 

Your goal is to be authentic and honest when livestreaming. You can:

• Share updates with customers. 
• Give internal updates to your teams.
• Connect with contractors and vendors.
• Demonstrate how to use new products.
• Reveal finished projects.

Houston Video is ready to help you increase your customer base using construction video marketing.

With a team of highly skilled professionals and years of experience, we maximize your video quality while working within your budget. 

Additionally, Houston Video provides fantastic value at affordable rates for construction marketing videos. 

Contact Houston Video today to find out more. Let us help you drive more people to your business.