How Video Marketing Works in the Automotive Industry
Making it in the automotive industry can be tough.
Now, more than ever, the stiff competition, economic recession, and long hours mean you have to leverage every option to reach prospective buyers.
If you are looking for a way to boost your vehicle sales, automotive video marketing may be just what you’ve been searching for.
Here, we talk about automotive video marketing, why it works, and give you five creative ideas for automotive marketing videos that may have your vehicles flying off the lot.
Table of Contents
What Is Automotive Video Marketing?
Automotive marketing videos are a new and effective way for car dealers to reach their potential and existing customers by creating different types of promotional films.
This rising trend is one of the most effective automotive digital marketing strategies to be employed thus far.
The creativity of automotive video marketing allows you to …
- Set yourself apart from your competition
- Increase customer engagement; and
- Bring your dealership straight to the customer
… all in the comfort and convenience of their own home
3 Reasons Video Marketing Works for the Automotive Industry
#1: Videos Provide Numerous Ways To Showcase Your Stock
When you are in the market for a new vehicle, one of the first things you probably do is jump online to do a little research. And increasingly, shoppers are relying on video marketing throughout the auto purchasing process.
Premier auto marketers make the most of their potential customer’s researching stage by connecting with people who are already thinking about making a purchase — even if they aren’t specifically looking for their product.
Video marketing allows you to let interested buyers know what you have on the floor, including newly launched vehicles. It helps to pique their interest and enthusiasm. In fact, according to Google, over 40% of consumers said video helped them discover a vehicle they weren’t previously aware of or considering purchasing.
So, showcasing the new and exciting features of your latest model may be just what it takes to motivate even the most apathetic buyers to consider purchasing a new vehicle.
#2: Video Helps Car Shoppers Compare and Contrast
Besides helping potential customers find a new set of wheels, automotive video marketing is a great aid when it comes to researching vehicles.
Video allows you to showcase every detail of a vehicle and enables your shoppers to experience your product in a way that few other mediums do.
By creating automotive videos of things such as …
- User-generated reviews
- Professional comparison videos; and
- Test drive videos
… you provide shoppers with the details they need to not only do extensive research but also to experience a wide variety of vehicles in a fun and immersive way.
#3: Video Encourages Customers To Visit Your Dealership
But it doesn’t just stop there.
Automotive video marketing also encourages shoppers to take action.
When done right, your automotive marketing videos can paint a vivid picture of not only the amazing details of the vehicle they’re considering — but also how their lives will become more stylish, convenient, and worry-free when they buy this vehicle from you.
One study even reported that 60% of automobile shoppers who used video during the research process visited a dealership or dealer’s website after watching a video of a vehicle they were considering.
5 Great Ideas for Your Automotive Marketing Videos
#1: Customer Testimonials
Car salespeople often get a bad rap.
A great way to counter the age-old sentiment that a car dealer can never be trusted is through customer testimonials.
Take this opportunity to showcase your real customers sharing how much they love their vehicles and their great experiences at your dealership.
Customer testimonial videos are the perfect way to:
- Put your potential customers’ minds at ease
- Cultivate trust in your dealership
- Build brand awareness; and
- Encourage repeat business
And there’s an added perk: most of the time, your existing customers are thrilled and flattered to have the opportunity to share their experiences on video.
#2: How-To Videos
How-to tutorials are a popular form of automotive video marketing with a never-ending supply of options for content.
Try creating how-to videos that tell your audience:
- How to get their car ready for a trade-in appraisal
- How to refill their windshield wiper fluid
- How to change their windshield wipers
- How to know when it’s time for an oil change
- How to change their oil
- How to check their tire pressure
A well-created library of how-to videos will set you up as an expert in the automotive field and will help your customers see that you care about more than just making a sale.
#3: Video Tours of Your Dealership
Familiarize your customers with your dealership by creating a dealership video tour.
Showcase your:
- Inventory
- Used vehicle department
- Financial department
- Service department
- Customer relations department; and
- Waiting room (if you have a great space for people to relax while they’re having their oil changed)
Dealership tour videos will help them feel right at home when they visit your dealership in person and are a great way to showcase your brand image.
#4: Videos of Specific Cars and Their Features
Every dealership has a photo showcase of its online inventory.
So why not set yourself apart from the competition and take it to the next level by creating video tours?
Vehicle video tours work well for both new and used cars:
- With new cars, you can highlight all the up-to-date, modern features.
- With used cars, you can let the customer know they’re getting a top-quality vehicle by including details like:
- Inspection information
- Information about previous owners
- Maintenance logs
- And more
Taking the time to make video tours of your cars and their features not only shows your customers that you are willing to put in the extra effort but also leaves a longer-lasting impression than photos alone.
#5: Meet-the-Staff Videos
A great way to build trust in your dealership and brand is by letting your potential customers meet your sales staff before they even step foot in your dealership.
Meet-the-staff videos can:
- Create a comfortable, homey feel
- Showcase the personalities of your salespeople
- Convey your dealership’s culture; and
- Soften the discomfort that sometimes accompanies the initial face-to-face interaction
Houston Video Creates Automotive Marketing Videos That Leave the Competition in the Dust
Are you ready to step into the world of automotive video marketing?
Look no further than Houston Video.
Our professional videographers are experts in creating automotive marketing videos that will:
- Enhance your brand awareness
- Boost your dealership’s click-through and conversion rates
- Let your customers see your vehicles up close
- Build trust in your dealership’s brand; and
- Generate more leads
And we’re more than just video creators.
We are experienced marketing strategists with the know-how it takes to analyze your dealership’s marketing data to get the best results for your specific situation.
Let Houston Video help take your business to the next level.
Call us today to learn more.