- Content Marketing Strategy Archives - Page 2 of 9

Social Media and Video Marketing: Outcomes and Trends in 2024

June 7, 2024

Is your business utilizing all the creativity its marketers can muster and still not increasing sales? Improving your marketing strategy requires not just creativity but also the right medium. Nowadays, and for the foreseeable future, the medium of preference for potential customers is video on

Product Videography: How To Shoot Product Videos That Get Results

February 7, 2024

Not only is product videography a great hobby, but it can be a fulfilling profession, too. But learning how to shoot product videos might not come as easy to some as it does to others. Maybe technology overwhelms you. Maybe you lack some creativity. Maybe

Creating Employee Spotlight Videos That Shine the Light on Both Your Employees and Your Business

July 24, 2023

Employee spotlight videos are an excellent way to use employee recognition to gain branding recognition. Brands with personality and passion stand out amongst their competitors. A good way to show off the pride of your business is through the authentic voice of your employees. This

Lights, Camera, Action: How To Market Your Corporate Videos for Maximum Results

July 13, 2023

You’ve spent tons of time storyboarding, shooting, and tweaking your corporate video so it’s just right. Months of meetings combined with the money spent — you know your company’s story is worth sharing, but how can you best ensure it gets seen by the right

Business Video Marketing Frequency: How Often Should You Be Creating and Sharing Content?

June 20, 2023

It’s basically impossible to have a marketing campaign that doesn’t include videos these days. At least, that’s the case if you want to be successful. But you may not have a clue how many videos your company should create. Or perhaps you’re confused about what

Should I Put Testimonial Videos on My Website? Absolutely — Here’s Why

May 26, 2023

If you're wondering whether testimonial videos are worth including on your website, the answer is a resounding "Yes!" Testimonial videos take time, resources, and energy to create, but they can provide exponential value for your organization. Testimonial videos can be a powerful tool to help

How To Optimize Your Conversion Rates With High-Quality Video

May 15, 2023

You’ve invested your blood, sweat, and tears into making sure your product or service is the best on the market. And you've spent hours brainstorming new and creative ways to boost your website's traffic. But the reality is that if your visitors aren't converting into

To Green or Not To Green? When To Use a Green Screen for Corporate Video Production

May 8, 2023

Creating corporate videos is an essential component of any modern business's marketing plan. Whether it's an advertisement, a training exercise, or a creative video, corporate videos are an effective way to communicate your message to your audience. However, producing high-quality corporate videos requires a lot

Corporate Documentary Videos: Telling the Story of Your Business

May 4, 2023

Are you looking for a way to share your business story and connect with current and future clients and staff? Why not try a documentary-style corporate video? Creating a documentary video will help your brand stand out and increase its potential audience. In this article,

Corporate Social Responsibility Videos: Demonstrating the Importance of Giving Back

April 26, 2023

Everyone loves purchasing products from a company that supports charitable causes. It makes us feel like our dollars are multiplying when our purchases help invest in a better society. Corporate Social Responsibility (CSR) videos are an effective way to help your customers know how your

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