To Green or Not To Green? When To Use a Green Screen for Corporate Video Production

While using a green screen can be a great option for certain types of corporate videos, it’s not always the best choice. 

If you are creating a straightforward, simple video or are on a very tight budget, a green screen may not be the best option.

• Simple Videos: If you’re filming a video that requires minimal edits, doesn’t depend on video overlays, and doesn’t require any special effects, a green screen could end up being a distraction to the main point of the video. 
• Videos on a Budget: Depending on how you set it up, green screens can be more expensive and time-consuming than simply shooting a video in a quiet office or home. 
• Realistic Videos: Unless you’re a professional, using a green screen to replicate a real-life environment can be rather difficult. If you want your setting to look real, it’s best to use live locations.
• DIY Videos: Setting up a green screen can be somewhat complicated if you’ve never done it before. If you’re serious about creating a high-quality green screen video, consider working with a professional video team. If you’re looking to create high quality corporate videos in the Houston area, reach out to Houston Video!

If you’ve decided to use a green screen for your corporate video production, here are a few tips to help you use it successfully:

One of the first things to consider when using a green screen is the type of screen you’re using. There are two main options: green screens and blue screens. 

While both can be effective, green screens are typically the better option because they don’t spill into light-colored hair or clothing as much as blue screens do.

Another important factor to consider when using a green screen is the spacing between the subject and the screen. You want to make sure there’s enough space to avoid shadows or reflections, but not so much space that the green screen appears in the shot.

Proper lighting is key to getting a good result when using a green screen. You should light the green screen separately from your subject to ensure an even light and prevent shadows. 

Additionally, you’ll need to light your subject to match the lighting in the background you’ll be adding in post-production.

If you’re unsure how to set up your lighting correctly for a green screen shoot, consider working with professional corporate video professionals. If you’re looking for corporate video production in Houston, check out Houston Video.

When filming against a green screen, any camera movement can cause the background to move out of sync with your subject, ruining the effect. Use a tripod to keep the camera steady and make sure your subject stays in focus throughout the shot.

When filming against a green screen, it’s important to avoid clothing that is the same color as the screen. This can cause your subject to blend in with the background, making it difficult to key out the green screen. 

Additionally, you should avoid shiny or reflective clothing, as it can cause unwanted reflections on the green screen.

Using a green screen can take your corporate video production to the next level, but it requires knowledge and expertise to do it correctly. At Houston Video, we have years of experience producing high-quality corporate videos using a variety of techniques, including green screens. 

Our team of professionals can help you plan, shoot, and edit your next corporate video, ensuring it meets your goals and exceeds your expectations.

By following the tips outlined in this article and working with a professional video production company like Houston Video, you can create corporate videos that wow your audience and help you achieve your goals.