Your team has worked hard this year. They’ve invested countless hours and poured their hearts into making your company what it is today.
It’s time you recognized their effort and dedication. And what better way to do that than a corporate year-in-review video?
But what does it take to make a year-in-review corporate video — and where do you even begin?
Planning and filming a high-quality, engaging year-in-review video isn’t easy. That’s why we created a detailed guide to help you plan the perfect corporate year-in-review video production.
Table of Contents
Why Is It Important to Create a Corporate Year-In-Review Video?
A corporate year-in-review video is important for a variety of reasons.
For starters, it can help you stay ahead of the competition. By putting together a top-quality year-in-review video, you’ll be showing potential customers exactly what your business is all about.
A corporate year-in-review video can also show what your company has accomplished over the past year. It can help highlight your employees’ job responsibilities and how the individual components of your team came together to create a successful whole.
Finally, a corporate year-in-review video can show shareholders what your company has done this year. This can help reassure them your company is healthy and well-run.
How Do You Make a Year-In-Review Video?
There are six key components to making a successful corporate year-in-review video, including:
- Narrowing your target audience
- Defining your content
- Selecting your format
- Evoking the desired emotions
- Deciding who will create your video
- Choosing a promotion outlet
6 Questions To Consider When Planning a Corporate Year-In-Review Video
#1: Who Is Your Target Audience?
Your target audience will dictate the contents of your corporate year-in-review video.
Is your video going to go out in an email newsletter to 10,000 customers? Is it designed to showcase your company in relation to your clients and how you’ve helped make their lives easier?
If so, it might make sense to get video content of clients using your product or service. For example, if you own a plumbing company, showcase one of your plumbers fixing a sink or unplugging a toilet in a customer’s home or business.
Maybe your corporate year-in-review video is for your company internally — such as a large finance firm doing a video showcasing performance over the past year. They might highlight how they’ve hired 200 employees and implemented new employee programs or incentives to allow staff to work remotely.
Stakeholders, such as …
- Owners
- Stockholders; and
- Top-executives
… have an interest in your business’s overall success. Why not create a corporate year-in-review video to keep them up-to-date on the successes and milestones of the past year? It can go a long way towards building trust and letting them know you appreciate their support.
#2: What Emotion Do You Want To Invoke From Viewers?
The corporate year-in-review video can be a powerful tool for celebrating accomplishments and reflecting on the past year.
It can also be used to create an emotional connection with your viewers, prompting them to think about their own experiences and how your services or products have changed their lives over the course of the year.
By evoking the right emotion, you can create a video that is both informative and inspiring.
#3: What Should Be Included in the Corporate Year-In-Review Video?
When creating your corporate year-in-review video, there are several key components you won’t want to miss.
These include footage of your:
- Financials
- Goals; and
- Achievements
You’ll also want to be sure to include a personal message to your audience letting them know just how much you appreciate their interest and support.
#4: What’s the Best Video Format?
The next step in creating your year-in-review corporate video is to decide how you want it to look.
Do you prefer a talking head format? If so, you may want to have your CEO sitting in front of a desk with a slightly blurred background.
Do you want your video to highlight the weeks leading up to the end of the year? In that case, you may opt for camera crews roaming your office, showcasing individual employees and their contributions to the organization.
#5: Should You Record the Video Yourself or Hire a Videographer?
There are pros and cons to recording your own corporate year-in-review video.
On one hand, you have complete control of the creative process and can work within your own timeline. You can record at your convenience and easily make last minute changes.
However, hiring a professional videographer may be your best option in the long run.
Professional videographers have the equipment it takes to produce a high-quality video that reflects your brand. They have the experience and know-how to get just the right footage to convey your message. They may even be able to create a more affordable video than you could on your own.
If you are considering creating a corporate year-in-review video, Houston Video can help. We specialize in affordable, effective, and creative year-in-review videos for corporations of all sizes.
Contact Houston Video today to share your vision and discuss the possibilities!
#6: How Will the Video Be Promoted or Shared?
Your corporate year-in-review video can be promoted and shared through several means, including:
- Social media
- Email; and
- Various other marketing channels
Deciding where your corporate year-in-review video will be shared is important to consider before production begins, since targeting the right audience — on the right platform — will help maximize engagement and reach.
Houston Video: Helping Companies Create Engaging and Share-Worthy Corporate Year-In-Review Videos
Planning and creating an engaging corporate year-in-review video is no small task.
But, with the right help, you can create content that highlights your team’s dedication and showcases your company’s success.
At Houston Video, we know how to create the perfect year-in-review corporate video — from planning to filming to final production. You’ll have a finished product you’ll be proud to share.
Contact the professionals at Houston Video today for a FREE consultation.
Year-in-review Video Clip: Frequently Asked Questions
How Can I Choose the Right Video Clips and Data to Create a Year-in-review Video?
You don’t need to share all the information you have about your customer in a review video. Instead, consider how you can benefit them. Don’t add videos or photos with data that the client already knows.
Instead, you should concentrate on videos that provide context. This information demonstrates how much your company values its customers’ experiences. In fact, it cares so much that you made a short video for the customer to watch packed with cute photos they can use for a blog post or their Instagram year-in-review.
When Is It a Good Time to Make a Year-in-review Video?
The most logical thing to do is to create a summary video at the end of each year to commemorate the last year, but you can also use them to mark anniversaries or other important dates.
In order to give yourself enough time to begin working on the outline, start creating it in November or December, close to the end of the year. You should wait until the start of the following year to finish it because you might have a year-end wrap-up and might be able to get some photos from it. In order to commemorate the end of the previous year and the beginning of a new one, you should try to post your fun recap video at the beginning of the year.
How Can I Make My Review Video Template Memorable?
Any feature of a video can be modified thanks to dynamic video technology. Don’t limit yourself to changing the words on the video, though. Include photos of the favorite moments of each specific customer in your review template. The videos will be more memorable if they are more personalized and catered to different industries in a fun way.
How Can My Customers Share the Video Clips?
Thanks to smartphones, most of us generate content, such as photos and videos. Additionally, this has caused us to develop an affinity for sharing such stuff with others.
This raises a question. How can you inspire your clients to share their year in review? Well, you can simply ask them to do it. After your videos, you can include a button for users to save the footage in their camera roll and share it.
Hashtags are also a simple method to monitor how often people share your fun videos and allow them to check out posts related to that subject.
What Aspects Should I Consider When Making My Review Template?
Structure
The structure is sometimes disregarded when creating a review video template. However, it’s the most important component if you want to create video clips that will get results.
Adaptability
You should be able to adapt your videos to other platforms. Reducing two-minute YouTube video tutorials to 15 seconds for an Instagram story or post should be possible. Many people also use preexistent templates with automatically added photos and videos. This can be done through Instagram. All you have to do is select ‘Reel’ and add as many photos and videos as you want.
