Advice From the Pros for Developing the Best Corporate Training Videos

In the business world, there is a constant need for employees to be up-to-date on the latest company policies and procedures. 

Corporate video training can be an efficient way to provide this training. 

However, not all corporate training videos are created equal. 

Training videos have become an important part of the corporate world. 

They can be used for a variety of purposes, including:

• Internal training
• Brand promotion
• Product training

When creating a training video, it is important to keep the goals in mind and to make sure that the content is relevant and engaging.

There are many reasons corporate training videos are beneficial: 

1. Allow employees to learn new information at their own pace
2. Provide a more engaging learning experience than reading a manual or attending a live training session; and
3. Can be accessed at any time, making it easy for employees to review the material again if needed

If you are looking for a way to improve your business, consider using corporate video training.

Corporate training video production is a complex process that can be overwhelming for those who have never done it before.

If you’re considering producing a corporate training video for your company, there are a few things you should keep in mind before getting started.

You always need to define your company’s training goals before doing any work on the videos.

If you are not clear about who you are speaking to and what you want your training videos to accomplish, you could waste time and money producing them.

To gain more clarity about your defined target audience and goals, consider if the video is meant to:

• Introduce new employees to the company culture
• Teach employees how to use new software; or
• Review company policies and compliance issues

Then ask yourself:

• How will you know if the video is a success? 
• What are some key performance indicators (KPIs) to measure?

Once you know what you’re trying to accomplish, you can start planning the content and structure of your video.

There are many types of corporate video training styles, but they usually fall into one of six styles: 

1. Animated or whiteboard explainer videos, which are great for tutorials or quick overviews.
2. Stock video-based training videos are often used to introduce new software or training material.
3. Live-action explainer videos, in which a narrator tells a story and includes footage of people or places.
4. Talking-head videos, in which employees or experts discuss a particular topic.
5. Screencast videos are perfect for showcasing how to use software or procedures.
6. Interactive videos require users to take some action to complete the training.

It is important to choose the right one for the particular intent of the video.

For example, if the video intends to teach a new process or procedure, then a lecture-style video may be appropriate.

If, however, the goal of the video is to illustrate a concept or how something works, then screencast videos might be better suited.

Additionally, it is important to consider your budget when selecting a style because:

• Lower-cost videos can often be produced using less-expensive formats such as lecture videos; and
• More expensive videos may use more sophisticated formats such as scripted or animation-style videos.

One question that often comes up is whether the corporate training videos will be evergreen content.

In other words, how often will your videos need to be updated? Will the video still be relevant months or years from now?

To evaluate if your corporate video training will be evergreen, you may need to ask additional questions. For example, are the …

• Products
• Services
• Systems; or
• Technology

… changing drastically in your company?

Some types of corporate training videos, like marketing or technology training, will need to be updated often because the content will change constantly — like Apple.

Other types of corporate training videos, like product instruction or safety videos, may only need to be updated when new information becomes available or when there is a change in the company’s policies related to safety — like McDonald’s.

Tip: If your company’s videos won’t need to be updated often, maybe you can allocate a larger percentage of the budget to make high-quality evergreen videos that can be used for a long time.

Therefore, consider the timeliness of your corporate training videos when planning their production.

It’s not just about filming your corporate training videos, but how the final presentation aligns with your brand.

There’s a lot of post-production editing that goes into creating corporate training videos, from syncing audio and video to cutting out irrelevant footage — there’s a lot of fine-tuning that needs to be done for the videos to look their best.

Some companies opt for professional editing services, while others do it themselves using software like Adobe Premiere or Final Cut Pro.

Whichever route you decide to go, hire an expert who can help you create polished and effective videos that your team will be proud of.

Do you want to ensure that your post-production editing is top-notch? Don’t want to be just another “cheesy corporate video training“?

Houston Video has years of experience in the video production industry, and we would be happy to help you create professional and effective corporate training videos.

When we watch corporate video training, we’re often seeking information. But what makes a great training video is more than just giving the information.

It needs to be interesting and engaging.

Therefore, consider how your corporate training video can connect with your audience on an emotional level, so they’ll remember the information long after it’s over.

There are a few ways to do this:

1. Use stories. People love stories, and they’re a great way to connect with your audience on an emotional level. When you tell a story, you can show your audience how the information affects their lives or how it can help them achieve their goals.
2. Use visuals. When you show images or videos, your employees can see the information in a new light and understand it better. Images also have a powerful impact on people — they can trigger memories or emotions in us that connect us emotionally with the content.
3. Use humor. Laughter can be a great way to break the ice and connect with your employees. It can also help them understand the information better. Plus, it’s always a fun way to learn new things

Whatever method you decide is best, be sure the video content draws your employees in so it’s remembered long after it’s been watched.

Collaborative training, or group learning, can be a great way to get employees up to speed on new policies or procedures.

Instead of having everyone watch a video individually, they can work together in a group and learn the material at their own pace.

This type of training is popular in businesses that need to update their policies frequently. It’s also a good way to keep employees engaged and on-task.

An example of how to organize collaborative training includes:

1. Watching corporate video training according to a schedule
2. Discussing the training at an in-person or virtual group setting; and
3. Assigning an interactive knowledge check (i.e., online quiz or project)

All collaborative training has one common goal: To help employees learn the material quickly and efficiently.

Platforms are essential for delivering training videos to employees — especially after 2020.

So, it’s important to ask the questions:

• What type of video delivery do you want?
• Do you want to use an online platform like YouTube or Lynda.com?
• Would you prefer a software-based solution like Blackboard or Zoom?
• How much storage space do you have available for videos and files?

No matter which platform you choose, it’s important to make sure your training videos are well-produced, and the audio is clear so participants can follow along.

And don’t forget to include captions for those who may have hearing difficulties.

Houston Video is a creative and innovative full-service video production company that has a proven track record of collaborating with companies of all sizes to create powerful and engaging videos.

We’ve helped clients from all walks of life, including those in the healthcare, financial services, and technology industries.

Contact Houston Video today to learn more about how we can help you create engaging, informative corporate training videos that your employees will actually learn from.