Powering Your Brand: 12 Corporate Testimonial Video Examples To Build Customer Trust and Boost Revenue

Quite simply, a corporate testimonial video showcases existing clients sharing their experience with your brand. Testimonial videos differ from written testimonials because they offer a tangible and believable element to the review — the actual person behind the review.

Corporate testimonial videos feature a customer or client praising a company’s product or service. Often, they’ll include their reason for wanting or needing the brand, how it helped them solve a problem, and what they like most about it.

And what’s even more important is that they make great marketing tools. 

People trust online reviews as much as they trust their friends — even more so if that review is in the form of a video testimonial.

Most often, consumers leave written testimonials on product pages or third-party review sites. But a video testimonial can be far more impactful because the majority of humans are visual learners. Consumers also retain 95% of what they see on video versus just 12% of what they read in text.

A whopping 91% of consumers would like to see more video content from brands, yet many companies are still asking for Google or Facebook reviews. 

The solution? Give the masses what they want — make a corporate testimonial video.

Houston Video can help. We create corporate testimonial videos based on an understanding of your business and your target audience. We script videos that speak to the pain points of your intended audience and how your service or product can solve their problems.

For more information about filming a corporate testimonial video for your brand, contact Houston Video.

Testimonial videos are designed to be simple and to the point, but that doesn’t mean they can’t be creative and fun. We think you’ll love these twelve corporate testimonial video examples.

This “mockumentary” style testimonial is both engaging and hilarious. The testimonial has over 1.3 million views since it was first released in 2014 because it’s fun to watch but also answers questions a potential customer might have had about Slack. 

The video does a great job of highlighting common customer pain points regarding interoffice communication and how Slack was able to solve those problems.

This corporate testimonial video is a win in our books!

Kettlebell Kings offers a testimonial for HubSpot in this video that features the co-founders of Kettlebell Kings raving about the tools they most love about HubSpot. 

Anyone watching this video will see how Kettlebell Kings was able to scale their business using HubSpot’s services. Any company looking to grow will appreciate this straightforward testimonial.

Salesforce has released what they call their “trailblazer” series, which is a series of client testimonials that highlights the success of that client.

While the video is longer than we would normally suggest for a testimonial video, it’s unique in its delivery and getting attention for that reason.

Through story-telling and interviews, Marriott casually mentions various pain points and how Salesforce contributed to its success.

This American Express testimonial video is short but oh-so-sweet. Not only do they get testimonials from five of their customers, but they’re able to showcase the diversity of their benefits to those customers.

The client testimonials are sincere in their delivery and highlight the value of adding American Express to their line of customer payment choices. They give specific and tangible results that any business would want to see.

This video is a prime example of how a testimonial can be done on a budget and still be impactful.

By following the journey of a former student, UPES is reaching potential students with a feel-good story that’s honest and engaging.

The testimonial highlights some of what their former student loved about her experience at the school, where it led her in her career, and why she recommends it to future students. It doesn’t get easier than that!

What we love most about this video is how it’s delivered in layers. The client testimonial is heartwarming, the animation acts as an additional visual explainer, and the doctor’s perspective gives it credibility.

ForeseeHome does a great job of making this testimonial both personal and relatable.

This is another example of a testimonial compilation where multiple customers explain how Amazon’s FBA program has helped their brand.

Doing it this way wouldn’t work with just any business, but the companies have a shared commonality — Amazon’s shipping warehouse. The video cuts between each customer testimonial and video clips of the shipping warehouse in action. 

Amazon also did a great job giving respect to their customers in this testimonial by briefly spotlighting the product they’re successfully selling in the FBA program.

All around, a very well-done corporate testimonial video.

BillyOh spotlights Google Ads in this powerful testimonial video that immediately gets the viewer invested in the brand story by emotionally connecting it to generations of hard work.

Now that the viewer is hooked, the customer explains how using Google Ads has helped them scale and track their growth with animated visuals that reinforce what’s being said.

Who doesn’t love a video with dogs? Google Adwords chose Happy Hound to share its success story with a doggy daycare business that was off to a slow start.

What we love about this testimonial is how vulnerable it is. The owner of Happy Hounds admits that she felt in over her head when it came to creating a website that would attract traffic. Enter Google Adwords and soon after, 90% of her customers were finding her through that tool.

Flip to a business with over 30 employees and dozens of dogs in care every day. Now that’s a powerful testimonial.

You can’t help but want to hear Barry’s story in this magicJack testimonial video. He’s quirky, funny, and appeals to the everyday consumer.

What makes this video so effective is that Barry clearly explains the benefits of using magicJack versus a regular phone line with tangible reasons that anyone can relate to. 

The background music adds to the overall eccentricity and authenticity.

This corporate testimonial video for ChurnZero does a great job of capturing the audience right away by having a member of the ChurnZero team talk directly to the viewers.

Creating that instant connection with the viewers is what will convince them to follow the team member through the rest of her journey with a client. It also shows potential ChurnZero clients what type of customer support they can expect. Very clever!

The rest of the video focuses on the benefits of the product and shows a team that is seemingly satisfied and collaborating well.

This one really hits the mark in just a little over two minutes.

This testimonial for Codecademy gets straight to the point. Right off the bat, the Codecademy user tells the audience that he’s just one of 24 million people using the learning software, giving the product instant credibility.

In under a minute, Tommy Nicholas shares his successes — and the successes of others — who have used Codecademy to make their visions come to life. 

Instead of inundating the audience with facts about their classes, they use storytelling and connection to let their audience know how the product can change their lives.

That’s powerful stuff.

Creating an impactful testimonial video isn’t as easy as asking your favorite client to get in front of the camera and say nice things about your brand. 

Here are some suggestions for planning an engaging and meaningful testimonial video that will drive profits and results:

• Don’t overly script your testimonial video. It should be as natural sounding as possible.
• Prepare questions in advance and listen to the responses so you’re able to ask follow-up questions.
• Let your customers speak freely. Sometimes when the interview goes off track, this is when the magic happens.
• Make sure you’re hitting the struggles your clients had before they became a customer and how your product or service specifically helped solve these problems.
• Decide where you’ll be filming and scout the area so you can work out lighting and framing.
• Decide on a general structure for your video by creating a storyboard in advance of filming.
• When editing, choose the takes that are the most sincere and honest. This will come across to potential customers.

Remember, a good corporate testimonial video is not focused solely on your brand but rather on how your product or service can help potential customers.

As an award-winning corporate video production company in Houston, we have worked with top brands to create corporate testimonial videos that work.

We want to make your vision a reality. Whether it’s a funny testimonial or an emotionally impactful testimonial, we can help.

Contact us today for a free consultation.