Why Do Corporations Profit From Videos? 8 Irrefutable Reasons Why Your Company Needs To Invest in Professional Videography TODAY

Why do corporations profit from videos? One reason is that videos engage your audience and bring more traffic to your website. 

More traffic on your site, ideally, translates into more purchases.

Plus, when readers spend more time on your site, Google decides your website has valuable content — which leads to a higher ranking in online searches and more organic traffic to your site. 

So corporate videos can help you to retain current clients, as well as bring in new ones.

Another reason why corporations profit from videos is because videos are a great way to help a company connect with its audience — and boost brand awareness. 

Videos allow your business to tell your story and connect with your customers by letting them know what your company is all about. 

Brand awareness can be enhanced by creating videos that:

• Tell how your company got started
• Show how or where your products are made
• Introduce your staff
• Explain how to use your products; or
• Highlight the causes you support

Providing your audience with a behind-the-scenes peek into your business helps to solidify your brand in their minds, creating a lasting impression on your viewers.

When so many businesses are presenting the same message, it’s hard for consumers to know who to trust.

This is where a well-designed, professional video, complete with an emotionally engaging, relevant story, can help increase a viewer’s trust in your brand. 

Videos provide that vital, human connection, which is the just personalization you need to help make people more likely to believe in your business. The right video can showcase the depth of your expertise, making your company the authority in your field. 

A high-quality corporate video helps users develop the level of confidence they need to trust your company — which can ultimately lead them to purchase your goods or services. 

Another reason why corporations profit from videos is the propensity video has for improving click-through rates. 

Companies discovered that incorporating videos into emails resulted in a 300% increase in email click-through rates as compared to emails without video. And not only that, but email open rates rise 19% by simply including a video in your email. 

It’s a great idea to create a wide variety of corporate videos. Then, as you discover your audience’s interests, you can email videos that cater to exactly what they are looking for — boosting your authority in your company’s niche and improving user engagement.

“Conversion rate” refers to turning a contact into a lead, like getting an email address for a marketing outreach. 

Corporate videos are a great way to optimize your company’s conversion strategies. 

Videos allow you to create the kind of content your audience is looking for, such as:

• Promotional videos
• Explainers
• Company culture videos
• Customer reviews; or 
• Product tutorials

And you can even make your videos interactive by including clickable links that take your viewers directly to product pages on your site.

Are you looking for ways to increase your profits? Video is the way to go! Contact Houston Video today to learn more. 

Not only do videos help keep your users more engaged, but they can also play a huge role in their decision-making process. 

One recent survey found nearly eight out of ten users purchased an app or piece of software after watching a company video. 

But that’s not all. The study also showed that 96% of people seek out videos to learn more about a certain service or product.

And according to Google, 

“For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers globally say they use online video while actually shopping in-store.”

If Google is touting the value of video marketing, you know you’re on the right track to upping profits for your business. 

Corporations profit from video because it allows customers to get an up-close-and-personal view of their products or services.

For instance, say a potential customer is looking for the perfect pair of shoes and wants to see how they look on. They will most likely search for a video that gives them a clear picture of the shoe’s details and what they look like when someone is wearing them.

Or maybe they’re shopping for a new purse, but want to make sure the one they have their eye on is large enough to hold all their “stuff.” A video, like this one by Léo and Villette, not only allows customers to see the details of their Mini Grand Sac, but also shows them exactly what will fit inside. 

Videos help corporations see a greater profit by increasing customer engagement through social media. 

Social media helps your business connect (and reconnect) with potential and past customers. 

Posting high-quality videos on social media is a fantastic way to gain exposure, plus you can repurpose a single video on multiple platforms, such as:

• Facebook
• Instagram
• YouTube; and
• Twitter

If the thought of creating videos for social media sounds intimidating to you, leave it to the professionals at Houston Video. 

If you’re ready to up your company’s marketing campaign, look no further than Houston Video.

We’re experts in creating videos that provide top-level performance by:

• Enhancing your brand awareness
• Boosting your click-through and conversion rates
• Allowing your customers to see your products up close
• Building trust; and
• Generating more leads

And we’re more than just video creators. We’re marketing strategists who know how to analyze your company’s data to get the best results for your specific situation. 

Houston Video can help take your business to the next level. 

Call us today to learn more.