This Black & White Photo Shows Why We Use a $50k Camera
A colored grid overlaid on a black and white image creates the illusion of color when it is not truly there.
How the mind works is really fascinating. In this example, the brain is filling in gaps of missing color, based on adjacent colors. What does this have to do with video?
Houston Video films on a $50k camera, often with an additional $50k of lighting, lenses, and sound equipment. We chose our camera because it is one of the best of the best in the industry. It’s what’s been used on nearly every Netflix film, and countless Hollywood blockbusters. And it really shows in the results. The dynamic range, color, and what we can do with it is amazing. Even if it’s just an interview.
I don’t want to get into technical stuff, but many local videographers use a typical DSLR or budget-range camera. They can only capture 256 colors on an 8 bit processor. Whereas the Houston Video camera captures 65,536 colors per pixel!
This means accurate colors instead of pixelation. Your skin texture looks real and your product looks authentic. You see smooth rolling shapes and subtle shadows. Shots that simply look more realistic and true. Creating an image that simply pops right off the screen, even if it’s just a tiny iPhone screen.
Does this mean we charge more? Absolutely not. You are not here to rent a human and a camera. What you want is the best video for your business, and you value the years of experience it takes to understand how important visuals are to a successful marketing strategy.
Your business and your campaign are extremely valuable to you. You want the best for your customers, and we want the best for you. Houston Video uses the best tools because it helps us get the best results.
And really, when have you ever heard “we prefer it to look low budget?” Do the best. All the time. Every time. It’s what I believe.
