The Importance of Explainer Videos for Your Business
You want a video that’s engaging and fun while also selling your company’s products or services to your target market — but where do you start?
It is essential to consider explainer videos because, over the last few years, they have become more popular among businesses and brands. Once you understand them, you can take your marketing to the next level.
In this article, you will learn:
- How does an explainer video promote your business?
- Why you need to have explainer videos in your marketing strategy
- And much more
Table of Contents
What Are Explainer Videos?
An explainer video is informative and educational and best communicates what your company offers. Think of the explainer video as the “modern-day elevator pitch” for a company’s products or services.
The purpose of an explainer video is to grab the attention of viewers.
Successful explainer videos are:
- Simple
- Concise; and
- Aimed at communicating your product’s value
Animation is often used in explainer videos to simplify the content and make it easier to follow.
Are Explainer Videos the Same as Branded Videos?
A company may jump into video marketing but include branded videos in its content marketing strategy instead of using explainer videos.
There are differences between branded videos and explainer videos.
Essentially, a branded video is produced by a brand or sponsored by it. Branded video content is the video content delivered by advertisers to build brand awareness among the target audiences.
The products or services will not be given much priority in this type of branding strategy.
An explainer video is shorter and offers viewers a glimpse of what a company is about and shares any products and services offered.
Essentially, explainer videos convey the purpose of a particular business to viewers through a simple story.
How Effective Are Explainer Videos?
According to a recent study, 84% of consumers were compelled to buy a product or service simply by watching an explainer video. Additionally, adding an explainer video to a company’s website can boost conversion rates by up to 80%.
As these stats demonstrate, explainer videos are a very effective marketing strategy.
Why Are Explainer Videos Effective?
According to recent studies, the average human attention span is just 8.25 seconds.
This means landing pages must capture the visitor’s attention within only eight seconds. Short explainer videos are perfect for engaging your audience quickly and effectively.
When it comes to producing videos, many companies are unsure where to begin — that’s where we come in.
What can you do to make video marketing work for you? Houston Video has the expertise and skills to assist you.
Our award-winning process takes the guesswork out of making a successful explainer video and gets results quicker.
We are here to help, so please don’t hesitate to contact us.
Why You Need To Have Explainer Videos in Your Marketing Strategy
Are you still wondering why you need to have explainer videos in your marketing strategy?
Research has shown an explainer video is likely to influence 64% of online buyers to make a purchase decision after viewing.
Let’s take a closer look at how exactly this happens.
5 Examples of How Explainer Videos Are a Beneficial Part of Your Marketing Strategy
#1: Enhance Brand Awareness
Businesses often struggle to convey complicated brand messages to their audiences — a lot of information can overwhelm them. In contrast, insufficient information will not allow them to understand their product better.
Explainer videos allow you to highlight only the most critical information and eliminate any fluff that may confuse your audience. In addition, explainer videos can convey some factors plain text cannot (i.e., emotion and personality) and speed up the explanation process.
As a result of watching the branded video content, the audience may be interested in learning more about the brand.
#2: Increase Conversion Rates
Feeling disoriented or misled irritates customers. Video demonstrations on your website are much more likely to make your website visitors purchase your service or product than lengthy text explanations.
Additionally, an explainer helps you generate trust which leads to better media conversions. When your audience trusts your brand, they’re more likely to convert into paying customers.
Explainer videos are therefore perfect for advertising campaigns.
When using them, you can easily:
- Craft the right message
- Use the right tone; and
- Pick a style that matches your target audience
As a result, potential clients will be motivated to take the action you want them to.
#3: Create a Perfect Pitch
There isn’t as much power in the text when it comes to making a sales pitch. While text can provide product information, it lacks the impact of video.
Although explainer videos focus more on products, viewers will also get a glimpse of who you are. You can make a statement with the tone and style of your video.
Explainer videos work because they combine the personal aspect of talking to someone directly with giving them the ability to choose the time when they can focus on your message — pitching this way is highly interactive and engaging.
#4: Rank Higher in SERPs
In general, explainer videos are a powerful medium for generating traffic. As a result, it can increase the click-through rate.
The placement of a well-crafted explainer video on your website will boost your online presence and will allow you to appear on the top pages of search engine results.
The only way to get more qualified traffic to your website is through SEO-friendly explainer videos; therefore, you need to optimize your video.
Be sure to pay attention to the following points:
- Titles and descriptions should be keyword-based
- Transcripts should be added
- Optimize it for mobile devices; and
- Make engaging thumbnails
#5: Portray a Clearer Picture of Your Product/Service
Explainer videos cannot be easily misunderstood — most viewers will understand the message and have fewer misconceptions about the product/service.
Your website text does the exact opposite. Potential customers may misunderstand a phrase or jargon or skim the text, leaving them confused or doubtful about taking action.
An explainer video can capture your product and provide excitement better than words alone. By showing your customers how to solve their problems, you can show them how you can serve them.
Houston Video: Helping Businesses Create Explainer Videos that Convert to Sales
Producing explainer videos isn’t just about better-looking videos — it’s about producing a video that:
- Performs better
- Improves click-through rate; and
- Generates leads
There is no value in a video that looks great but no one clicks “next” to find out more.
For your business or marketing campaign, Houston Video provides:
- Affordable
- Effective; and
- Creative videos
Our goal as market strategists is to create videos that generate leads through authentic and irresistible product messaging.
Get in touch with us today to learn more about Houston Video and how an explainer video can be a game-changer for your business.