Are you faced with the task of creating a healthcare corporate video and unsure where to start? Making a video involves several factors, and knowing where to begin can be overwhelming.
Using our tips and deciding on your audience and message, you’ll feel more confident creating your video.
In this article, you will learn:
- How to define the audience for your video
- Steps to creating a memorable video
- And much more
Table of Contents
Define the Audience for Your Healthcare Corporate Video
Your first step to making a great video is to consider your target audience. Be clear about who they are and speak directly to them.
Is my target audience hospital employees? The public?
Ask yourself these questions to get started. Afterward, you will know which direction to take.
3 Healthcare Corporate Videos Aimed at Employees
#1: Demonstration/Training Videos
Medical demonstration films can help recruits, and even experienced staff, understand the level of care and attention required in your setting.
A multimedia learning style is excellent since it benefits employees with different learning and communication styles.
Humans are hardwired to learn best when exposed to auditory and visual stimuli, and video training has recently been proven to outperform in-person training.
#2: Recruitment Videos
Today, 90% of the job market is candidate-driven. Therefore, to attract the right talent and hire them before your competitors, you must create content that speaks to them.
Whether research or care-based, health companies are driven by their employees. A recruitment video allows you to brag about yourself, demonstrating why you should attract the best talent.
Highlight your corporate culture while showcasing your state-of-the-art equipment and facilities.
#3: Recognition Videos
Recruiting is essential, but retaining employees is even more crucial. Videos are a great way to reinforce the importance of your staff beyond traditional retention measures like bonuses and compensation.
You can use video to recognize employees who go the extra mile or to celebrate service years.
Our team at Houston Video understands how intimidating it can be to create a healthcare corporate video on your own.
Why not let us make your life easier by having us do it for you?
Contact us today for your free consultation.
5 Healthcare Corporate Videos Aimed at the Public
The use of video in healthcare is a great way to:
- Simplify communication
- Convey complex information with more significant impact; and
- Better serve patients
There is a 1 in 8 chance that a patient will watch an online video on a health site.
Maybe they’ll look for a concise and clear explanation of a disease.
Or they may search for video reviews when selecting the best pediatrician’s office.
Following are five of the best video types for a public audience.
#1: Explainer Videos
Explainer videos are …
- Short
- Compelling; and
- Engaging
… videos that help explain a complex subject.
These break down complex information for the public.
#2: Testimonial Videos
Your healthcare brand will likely be remembered using social proof, such as a testimonial video.
Patient testimonial videos that are well-done help people remember your healthcare brand.
Your main goal with this type of video is to make the testimonial and the subject credible and trustworthy.
#3: Expert Videos
Expert videos both educate and build trust.
Healthcare staff (i.e. physicians, therapists, etc.) are the most credible source of information for patients and the public. Marketing, by way of expert videos, is an excellent way for your healthcare organization to establish its brand.
Educating the audience is always the first step to building an expert reputation.
Does your audience need help understanding a complex issue or treatment?
Now is the time to introduce your healthcare organization to the audience through expert videos.
#4: “What to Expect” Videos
Patients often experience anxiety when visiting the doctor, even for a simple checkup. A “What to Expect” video is a great way to put your patients at ease.
In addition to educating patients about the treatment, a “What to Expect” video can also help explain what will happen during the appointment.
Setting expectations before a patient visits will enable you to meet or even exceed those expectations, creating a positive patient experience.
#5: Social Media Videos
Whether you love or hate it, video has taken over social media. What are some ways you can use social media in healthcare?
First, show your patients you care about their well-being by providing general health advice.
You can also use video to share tips on how to:
- Stay healthy in the summer
- Exercise at home
- Cook nutritious meals
- And much more
Steps to Creating a Memorable Healthcare Corporate Video
Now that you are ready to create a fantastic healthcare corporate video, let’s take a look at the steps needed to make the video:
- Set a goal: Are you educating staff? Patients? Decide what you want to achieve.
- Choose a delivery strategy: Creating one corporate video that can be repurposed across multiple platforms is a great strategy.
- Put together a plan: Identify the message you wish to convey to your audience and develop a plan to convey it.
- Start your video off right: First impressions are everything.
- Bring your brand’s strengths to light: Tell the audience why your organization is unique and better than the competition.
- Keep it short and sweet: When creating your script, remember that most people have short attention spans.
- Include a call to action: What next step do you want your target audience to take? Be sure to include it at the end of your video.
Let Houston Video Produce a Corporate Video for Your Healthcare Business
The team at Houston Video understands the challenges of producing and filming a healthcare corporate video.
Our award-winning video production company specializes in creating …
- Affordable
- Effective; and
- Creative
… videos for all types of corporate campaigns.
And we can create the perfect corporate video for your healthcare organization.
Well-made videos play an essential role for your employees and patients.
Houston Video’s experts have the necessary equipment and experience to take your brand to the next level.
We would love to discuss your healthcare organization’s needs today.
