Corporate Documentary Videos: Telling the Story of Your Business

There is a story behind every business. A corporate documentary effectively expresses your company’s story and connects with your clients and employees. 

Corporate documentaries can focus on the corporation itself or on its:

• Staff
• Clients
• Products; or
• Relationship with the community

In most corporate documentaries, key subjects are interviewed, and the approach is often serious and emotion-driven.

A documentary is a great way to get your brand noticed and expand your audience. 

Corporate documentaries can be keystone pieces of content in your overall marketing strategy when they are done well. It won’t feel like a commercial advertisement, so your audience won’t feel like they’re being sold anything. 

In addition to selling products and services, documentary films can help you tell your company’s story and define your brand. 

Do you want professionals to help you with your documentary-style corporate video? Look no further than Houston Video. 

To get your business the best results, we will analyze your company’s data as video creators and marketers, then create a product that will appeal to your target audience.

To learn more, feel free to contact us today. 

Taking a storytelling approach to corporate films can help you establish a deeper connection with your audience. 

Short documentary films can tell stories about: 

• Customers’ success
• Corporate history
• Progressive work policies
• Sales case studies
• Brand awareness; and
• Social impact of your products

Here are four basic principles of a corporate documentary. 

Corporate documentaries are generally not focused on promoting a company’s brand but rather on telling authentic stories associated with various stakeholders. 

A documentary-style corporate video is a more sophisticated approach to: 

• Marketing
• Branding; and 
• Communication 

There is a strong focus on storytelling in corporate documentaries, and they should include five crucial elements of a story:

1. Context — Stories have backgrounds and show where they begin.
2. Characters — There are protagonists and secondary characters in every story.
3. Conflict and Resolution — Characters in stories encounter various situations and deal with them differently.
4. Conclusion — The protagonist of each story resolves their problem at the end of the story.
5. Call to Action — Each story invokes the viewer to do something.

Regardless of the audience for which the corporate documentary is intended, these “Five Cs” apply. 

By identifying these elements, filmmakers can further develop a story concept into a production plan.

To tell real stories, marketers must work with real people, such as: 

• Employees
• Partners; and
• Customers

Real people are not actors; real people are: 

• Highly sensitive
• Have privacy concerns; and
• Require confidentiality

These factors should be taken into consideration when filming. 

Similarly, some corporate locations require appropriate authorities’ permission and compliance with shooting restrictions or non-disclosure agreements. 

In addition, filmmakers might have to do pre-production preparatory sessions with them to make senior leadership comfortable in front of the camera.

When people think of documentaries, they picture someone droning on about a topic. But, unfortunately, that will not cut it with today’s audience. Instead, a video must be eye-catching and well-made.

Is the thought of making your businesses’ documentary-style corporate video overwhelming? 

Let the professionals at Houston Video help. 

As a full-service video production company, we offer various corporate video production services.

Are you interested in learning more? Contact us today. 

Following are some examples of ten of the best corporate documentary videos.