Engage Your Audience With These 3 Types of Corporate Event Videos

A corporate event video is essentially a highlight reel of a business event. Typically between 2-3 minutes, a corporate event video gives viewers an inside look at the function — and any type of event, from retreats to town halls, or conferences, can be professionally filmed. 

This type of video production gives businesses a direct connection to their audience, whether that be potential clients, current employees, or external contacts. 

You might use a corporate event video to:

• Recap a yearly event
• Preview what guests and employees can expect for next year 
• Share with internal stakeholders

They also make great assets for marketing and press efforts. 

After all, what’s better than hosting a successful corporate event? Capturing it all on video to be shared and repurposed.

Houston Video’s award-winning video production team will film and edit your video so you can showcase the success of your corporate event.

Having a professional corporate event video can:

• Improve your brand image 
• Showcase your brand’s personality and culture 
• Tell your brand’s story 
• Be repurposed for marketing initiatives 
• Be easily shared on social media and multiple other platforms 

High-quality videos read well to viewers, as well. They can be shown at future corporate events, on social media, or to internal or external stakeholders and potential clients.

Corporate event videos naturally have a high ROI due to their ability to be repurposed and reshared for a variety of marketing mediums.

The finished product should be shared in timely increments after, and leading up to, other business-sponsored events. 

Corporate event videos can be used:

• In newsletters 
• In short, call-to-action soundbites 
• As a recruitment video for future sponsors
• For internal review of the event’s success 
• For social media content 
• As a way to thank attendees 
• In conjunction with press releases
• As a viewer touchpoint on your website 

For more information about creating a corporate event video for your next company function, contact Houston Video.

Before deciding on whether or not your function could benefit from a corporate event video, ask yourself the following questions:

• Do guests need tickets to your event?
• Will there be a notable speaker or panel of experts presenting?
• Is there an itinerary of different events and features?

If you answered, “yes,” to any of these, a pre-event video could go far in helping your event be a success.  

Think of a pre-event video as a promotional tool — a way to generate interest and ticket sales, preview what guests can expect, and motivate potential attendees to RSVP “Yes”.  

You can use the video as an opportunity to highlight some scheduled topics from your expected speakers and motivate a high turnout. 

Think of this type of corporate event video as a “know before you go” that can be posted to your company’s website, shared on social media, or sent to your guests’ emails as soon as they RSVP.

An opening video can act as a way to welcome guests into an event and re-capture their attention.

If there’s a speaker or separate feature about to be presented and everyone is busy mingling and networking, an event opening video can serve as a way to center and focus them before the speaker is announced. 

Or, an event opening video can take the place of an introductory presentation or speech at the beginning of a multi-day event and act as a “welcome back” for guests. 

These types of corporate event videos can:

• Set guest expectations for the event
• Highlight what attendees can get out of the experience
• Preview a multi-day event itinerary 
• Build excitement for the event by previewing guest speakers, sponsors, or special guests

Did you know 59% of executives say they would rather watch a video than read text?

And there’s a reason why — Professional videos are often more engaging and dynamic than reading about an event experience, plus they often prompt a strong call to action. 

Shared post-event, a corporate event highlight video is created to share an insider’s look at the experience and all the memorable moments. 

Typically between 3-5 minutes long, these types of corporate videos highlight each notable feature of your event in a pleasant, digestible way for viewers. 

A corporate event highlight video is the best way to get the most out of all the …  

• Time
• Effort; and
• Money 

… spent on your event. It allows you to summarize the most important information you want guests to remember, whether that be moments, activities, speakers, or insights. 

A corporate event highlight video might include:

• Shots of the venue 
• Sound bites from speakers
• Sponsor highlights
• Entertainment
• Shots of attendees networking

They also serve as a reminder to attendees of all the event’s features. Oftentimes, if there’s great programming, it can be hard for guests to remember it all. An event highlight video is a tangible way for them to recall, and for those that didn’t attend to get up to speed on what they missed.

Now that you’re well-versed in the types of corporate event videos, we’ll share a few must-haves to ensure your video is as big a success as your event: 

• Be sure to include key information — how many speakers, attendees, sponsors, etc.
• Use engaging visuals to hold your viewer’s attention
• Highlight notable speakers and presenters
• Feature appropriate music 
• Keep the script simple
• Include a clear call-to-action 
• Experiment with the speed of the footage

Many of these best practices have to do with how a video is edited — At Houston Video, we can either guide you through each step of the process to help facilitate feedback with stakeholders or execute everything as an independent vendor.

You won’t have to worry about your corporate videos looking unprofessional when you work with the pros at Houston Video.

As we mentioned earlier, a typical highlight video is around 3-5 minutes long, which means you’ll need to choose the best, most engaging shots. 

Anything that’s got unnecessary movement, poor lighting or audio, or isn’t cohesive with the rest of the footage should be left out. 

To be sure you have plenty of footage to edit from, shoot as much high-quality b-roll footage as possible.

People trust a recommendation. Featuring testimonials from event-goers adds to the credibility of your brand and your video. 

Viewers are more likely to trust your messaging when it comes from real people. In fact, 72% of consumers say positive testimonials and reviews increase their trust in a business.

It doesn’t have to be long — a few short sound bites of testimonials about event features will go a long way.

Consider mixing up your shots by showcasing your event from a number of different vantage points. This approach adds interest and gives viewers a better look at the details and overall scope of your corporate event. 

If you have the ability, using a variety of lenses to grab both close-up and wide shots can give you the variety you’re after.