The Best Ideas and Tips to Create Hotel Corporation Videos That Wow

In our tech-heavy and fast-paced world, videos are becoming increasingly popular for information transfer and marketing purposes in all sorts of businesses, including the hotel industry. 

Hotel corporate videos can be used successfully to:

• Place your properties in the limelight
• Get the attention of corporate travel buyers and event planners; and
• Attract new customers

In the end, the goal of hotel corporation videos is to bring in more business and increase sales. And that’s exactly why these kinds of videos are important. 

With the right kind of videos, you’ll reach those goals by:

• Ranking higher in search engine results
• Catching the attention of decision-makers who are more likely to watch videos
• Highlighting features of the hotel, like the amenities or meeting spaces
• Increasing brand awareness and building trust in your brand
• Increasing conversion rates and sales

Houston Video has the experience and know-how to produce hotel corporation videos that can help you meet your goals. As an award-winning Houston video production company, we specialize in corporate videos that are affordable, effective, and creative. 

If you want a high-performing video that generates leads and revenue, Houston Video is ready to help you produce results.

Virtual reality tours are the perfect way to help guests and event planners see your property and “experience” the amenities and rooms before they arrive.

If an event planner is looking for classy and comfortable meeting rooms for a business conference, virtual tour videos will help them know if your hotel has what they are looking for. 

And corporate videos are also an effective way of helping guests familiarize themselves with the:

• Rooms
• Amenities
• Outdoor spaces; and
• Restaurants

Virtual video tours may also include 3-D layouts that can be helpful for event planners as they think about how they want to use the space for their events. And if they are in another city organizing an event at your hotel across the country, a virtual tool is not only valuable, but it is extremely practical.

Quality customer service and professional staff are important to consumers. According to a McKinsey study, customer service affects 70% of buying decisions.

Videos that show your team in action give guests an idea of the kind of service they’ll receive when they visit your hotel. 

Is your reception staff one-of-a-kind? Is the chef known for his delectable specialties? Why not highlight them in your video? Better yet, why not feature an interview?

Not only will it encourage the staff, but it will also portray your brand through your staffing and add personality to what could otherwise be a stuffy, business-like video.

As a member of the hospitality industry in your particular locale, you possess helpful information about the sights and adventures available to your guests when they arrive.

Get them excited about what awaits them by producing videos that showcase landmarks and tourist destinations they can encounter during their stay at your hotel.

And if your hotel offers a shuttle service, a video of the shuttle driving through downtown Houston or by the Bishop’s Palace in Galveston gives your guests an idea of what they may miss if they don’t book at your hotel.

Customer reviews are an invaluable tool in marketing a business. Rather than listing reviews for potential customers to read on your website, create videos that highlight the experiences of previous customers as they share what they loved most about your hotel.

Testimony videos can be produced in a variety of ways. Here are just a few ideas:

• Interviews with guests and event planners
• Pasting reviews from your website with a video background of the property
• Splicing several interviews together with appropriate video and background music

A behind-the-scenes video gives guests a look at the inner workings of your hotel, providing confidence in your abilities and expertise.

These types of videos can be especially enticing for event planners who want to know that your staff can pull off whatever services their event may call for. Videos that show your restaurant staff preparing meals for a large conference or your staff setting up for an extravagant wedding reception highlight your capabilities and can also boost staff morale and encourage their commitment to excellence.

Now that you know why hotel corporation videos are important and have some ideas about the kinds of videos that can be effective to meet your goals, let’s explore some general tips that can help you produce exceptional videos.

1. Speak directly to your audience – To speak to your audience, you first need to identify your audience. Are you targeting event planners or hotel guests? If guests are your target audience, videos of the pool and other amenities would be more effective than videos that show off state-of-the-art meeting rooms. 
2. Keep your videos clear and concise – Most corporate videos are two minutes or less, and keeping them short and sweet ensures your audience stays engaged on your page. 
3. Choose your on-air talent and background music wisely – Your audience is the main factor to consider when choosing actors, narrators, or music. If you are targeting a corporate event planner, you’ll want the voice-over narration to exude professionalism and class. If your video is geared toward reaching families on vacation, lively beach music might be more appropriate.
4. Be realistic – Producing a video that doesn’t give an accurate picture of the hotel, staff, or services isn’t only dishonest, but it’s extremely disappointing for your guests. Highlight the best parts of your hotel, but don’t go overboard in a way that doesn’t give a true picture of what your guests’ experience will be like.
5. Include a call to action – Undoubtedly, you want your viewers to do something after they watch the video, so don’t leave them hanging. Provide a way for them to take the next step by:
   • Creating overlays with links to connect to other parts of your site for booking or more information.
   • Incorporating clickable annotations that link to other landing pages.
   • Using the right language for on-screen text or voice-overs. Rather than the boring and overused “Visit www.whateverthewebsiteis,” a more enticing CTA might be “Explore our Valentine’s Spa Packages.”

Producing a spectacular hotel corporation video is doable when you follow a plan with these steps:

1. Know the purpose of your video – Are you promoting event spaces to reach corporate event planners or amenities to attract vacation guests?
2. Decide on a production strategy – For a hotel chain, think about how you’ll record the video footage. Will you hire a production team to fly to the different locations, or will you hire ten different companies to go to ten different locations? Will you hire one company to get the footage and another to do the editing?
3. Develop a plan – Decide what you want your message to be and create a plan to deliver that message to your intended audience.
4. Highlight what you do best – Make sure your video shows why your hotel stands out from the rest.
5. Keep first things first –  Ensure the first few seconds of your video are engaging and relevant because first impressions matter.

If this all sounds amazing, but you are at a loss as to how to create a hotel corporation video or aren’t sure where to start, we’ve got you covered.

We are marketing strategists who produce high-performing corporate videos based on your needs and goals. 

And we have the experience and proven results you can trust. For example, we have seen:

• Over 2.7 million views for clients in one year
• An 89% average retention rate on content marketing videos; and
• Five clients rise to the #1 spot for Google searches

With the best corporate hotel videos, we can help raise your business to the next level. 

Ready to get started? Click here to start chatting about your project.