“Facebook users watch 85% of videos without sound”
- hootsuite.com –
Whether you’re looking for a training video, explainers, or event recap, adding a subtitles can boost the performance of your video in surprising ways.
On social media, videos auto-play without sound the moment they appear on screen. But did you know Facebook users continue watch 85% of videos in their feed without sound?
Many think you should burn in the captions or motion graphic callouts so become a permanent part of the video. However, many platforms support uploading a closed caption text file. This overlays text on the video and can be turned off/on. The important trick is that Google, YouTube and other search engines will include the entirety of this file in their search results.
YouTube’s auto-caption feature is extremely inaccurate, especially with acronyms and industry specific terms. So it’s best to look into services that transcribe and translate your video. And knowing that YouTube SEO boosts your Google SEO, it’s crucial to have great content and accurate keywords. Touch base with us at HoustonVideo.com and we can create an SEO goldmine from your office brownbags, seminars, and presentations.
