Why Is Video Important for Your Business? Here Are the Real Questions You Need to Be Asking

It most likely is. The answer depends on the goals of your business and whether your videos are reaching your intended audience. 

But with over 244 million digital video viewers in the U.S. alone, video is proving to be beneficial for almost every business.

It’s how your videos are marketed that will matter more than making the video itself. The best-looking video on YouTube is useless if it’s not generating leads. 

Houston Video specializes in creating videos that support your marketing goals, whether it’s through social media, SEO campaigns, or PPC, our focus is reaching your target audience.

We’ll factor in …

• Hubspot 
• A/B testing
• Analytics; and
• Personas 

… to get to know your customers and their pain points. From there, we’ll produce a high-performing video that shares your authentic message and aligns with your marketing strategy and goals.

In addition to marketing, video can also be used to strengthen communication among clients and improve employee training. 

Some of the most popular videos we produce at Houston Video include:

• Corporate videos
• Employee training videos
• Explainer videos
• Customer onboarding videos
• Video ads
• Testimonial videos; and 
• Product demo videos

Depending on the needs of your business, these videos can be utilized for:

• Customer acquisition
• Customer demonstration or supports
• Audience education
• Employee learning tools
• Showcasing the value of a product
• Winning trust and confidence

Creating a video that serves a specific function and reaches your target audience is the best way to ensure a positive return on your investment.

Approximately 60% of video marketers say that video helped increase engagement with their customers. 

But, why is video so powerful? It’s in the science. 

Humans process visual content at a rate that is 60,000 times more effective than text. So, if your customers have the choice between reading a product description or watching a 15-second clip about the same product, it’s likely they’ll choose the video.

Utilizing video for user engagement is also beneficial because:

• Videos connect with your audience on an emotional level
• They can be shared on multiple channels for a wider reach
• Videos are great for SEO (search engine optimization)
• They do a better job of conveying your brand message

Investing in the training and education of your employees is invaluable. Not only does it increase the confidence of your employees, but it creates loyalty and improves retention rates. No one likes feeling like they don’t know what they’re doing or why, especially at work.

Video is proven to improve learning results. Research shows that one minute of video is equivalent to 1.8 million written words. 

Just imagine how quickly you could have your employees trained with a well-produced product or service training video.

Videos can seriously boost sales. Adding a product video to your website may produce 66% more qualified leads and a 54% increase in brand awareness. 

Video can also lead to making an on-the-spot sale. 

Customers feel more confident in making a purchase when they can see the product or service in action. Videos act as visual confirmation that they’re making the right decision as a buyer.

So, if the goal of your business is to generate leads that convert to sales, video seems like a no-brainer.

Optimizing your video for SEO is only one step to ensuring you get the visibility you want on Google. Believe it or not, more than 500 minutes of video are being uploaded to YouTube every minute worldwide and Google owns Youtube.

How can anyone compete with that?

You need to formulate a marketing plan that includes SEO best practices, but also factors in these simple ways to boost your visibility on Google:

1. Make sure you’re creating a high-quality video that speaks to the pain points of your potential customers.
2. Create an engaging title and description that incorporates valuable keywords.
3. Choose your hosting platform wisely. Consider your audience and determine where they’re spending most of their time. It could be:
   • YouTube
   • Facebook
   • Instagram
   • Twitter
   • Vimeo
   • Twitch
   • Daily Motion
   • Or multiple platforms
4. Create an engaging and enticing thumbnail. A visually appealing thumbnail will increase your click-through rate. 
5. Create content or upload your transcript with the video. Google crawls text as part of their algorithm for web page ranking.
6. Hashtags! You should always hashtag your video with the target keyword because it categorizes your video and makes it more likely to rank on YouTube.

Video also increases the amount of time potential customers spend on your website. A lower bounce rate can help build authority and demonstrate to Google that you have content worth looking at. 

Video gets a lot of likes and shares on social media for a reason. People love sharing emotions. They love to share something that makes them laugh, cry, or feel excited. 

Video increases user engagement. Tweets with video see 10x more engagements than those without and Facebook videos get 300 million engagements per week. 

There’s no denying how effective social media videos are when it comes to increasing your engagement, but it’s important to do it right.

Creating fun and engaging videos will encourage more social shares and help you widen your reach organically.

One of the top reasons companies use video is to create brand awareness. Videos help brands reach new audiences and attract new viewers to their webpage and social media pages.

Brand awareness builds trust among your audience. Consumers are 64% more likely to buy a product after watching a video because videos educate consumers and build brand authority. 

Video ads have a click-through rate that’s 7.5x higher than display ads, and while that might not seem like a huge number, it is the highest CTR of all digital ad formats. 

Video ads allow companies to convey more easy-to-understand information in the shortest amount of time. Customers retain 95% of a video message and 85% of customers want to see more video content, something you can’t pull off with text and infographics, alone. 

Video ads allow you to provide the answers to the questions being asked by your potential customer. By producing informative and engaging video ads, you’re allowing your customers to make an informed choice.

Videos should always be incorporated into your email marketing campaigns. You might be thinking that emails seem spammy, or ineffective, but this simply isn’t true.

Using video in email has been shown to increase email click-through-rates by 300% compared to those without. And by using the word “video” in your subject line, you can increase open rates by 19% while reducing unsubscribe rates by 25%.

With numbers like this, it would be crazy not to incorporate video into your email. 

Many companies struggle with knowing where to get started when producing videos. With all of the overwhelming information and statistics, it’s no wonder.

Houston Video specializes in affordable, effective, and creative videos for your marketing campaign or business.

As market strategists, our focus is on creating videos that perform better and generate leads through authentic and irresistible product messaging.

For more information about Houston Video and to find out why video is important for business, contact us today.