When optimized for YouTube SEO, your videos can appear (for free) adjacent to related content.
YouTube is the second largest search engine by far. While it is search algorithm is similar to other search engines, it’s important to know that it is very different.
As a search engine, YouTube displays search results in a unique way not found elsewhere. Two of the most unique the “Watch Next” and “Recommended Videos” panel sections. These are the list of videos which pop up after the completion of a video, and along the right side of a page while you are watching a video. Many times, these videos auto play. But how does YouTube know what to put there?
Watch Next and Recommended videos will share similar keywords to the video you are currently watching (combined with a history of your watch patterns). So if someone is watching a competitor video, and you have optimized your YouTube SEO, your videos can appear, or even autoplay after affiliated topics and products. YouTube will even show them alongside a competitors video, giving you an opportunity to pull them away.
Executing this strategy is more than headlines and descriptions. It begins with a script and requires and interconnected campaign of videos. Set up a free consultation with Houston Video to discuss how we can work together to design an effective video marketing strategy to grow your business.
Alone We Can Do So Little. Together We Can Do So Much – Helen Keller
