At some point in your life, you know you have tried to fast-forward through a corporate training module or completely zoned out during an orientation PowerPoint meeting.
And you probably missed a lot of important information because of it.
How do you avoid your employees doing the same?
The answer is simple: Don’t make boring corporate videos.
In this guide, we will share the benefits of adding humor to your corporate videos and share some funny corporate video ideas in the process.
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Why Humor Can Be a Helpful Tool for Corporate Videos
To quote Peter Ustinov, “Comedy is simply a funny way of being serious.” Simply put, humor can be used to get peoples’ attention on important topics in a light-hearted way.
Think about it this way: How many times have you actually read the safety pamphlet tucked in the front pocket of the seat in front of you on an airplane? But thanks to some good old-fashioned flight attendant humor, you likely know the basics on how to fasten your seatbelt and locate your life jacket if need be.
Adding humor to your corporate videos can produce more than a few chuckles.
Studies have shown that humor activates the dopamine reward system in the brain. That extra dose of dopamine not only makes you feel good, but can also increase memory retention and motivation. So, if you want employees to actually absorb the information on your hour-long PowerPoint presentation or training modules, humor is a great tool to utilize.
5 Categories of Funny Corporate Video Ideas
What kind of corporate videos should you consider sprinkling a little humor into? The options are endless.
Some types of corporate videos that can benefit from some added humor include:
- Explainers
- Overview videos
- Recruitment videos
- Training videos
- Safety videos
- Product videos
- And more
Here are five different types of funny corporate video ideas for inspiration.
#1: Funny Recruitment Videos
The whole point of recruiting videos is to convince people that they want to work at your company.
A funny recruitment video can convey that:
- Your company doesn’t take itself too seriously
- The working environment at your company is not stiff and boring
- Your company is a fun and desirable place to work
- And more
So, how do you infuse humor into a recruitment video? Check out this Dropbox recruitment video — featuring puppets.
#2: Funny Product Presentations
Potential employees want to know who they are working for and the type of product/company they will be representing.
Funny product presentations are a great way to showcase your company culture and passion for the business. They’re your chance to show that you are not like those other stiff corporate companies — you’re a cool company.
Take this Dollar Shave Club product presentation video for example. Selling razor blades has never looked more fun.
#3: Funny Safety Videos
Work safety videos are not something you want your employees zoning out on.
Now, you may be thinking, “Safety is no laughing matter.” And to that, we say — “Okay, boomer.”
You’re not completely wrong, though. Safety is very important and something to take seriously. But remember what we shared earlier about humor being scientifically proven to help retain information? Safety protocols are ineffective if your team doesn’t remember how to follow them.
That is where funny safety videos come into play. Check out this example from AP Safety Training, which parodies the Rolling Stones’ hit “Satisfaction,” to educate workers on the hazards of slips, trips, and falls. It’s absolutely ridiculous, yet effective.
#4: Funny Office Tour
No potential employee wants to jump into a new office space blind. Office tour videos are a great way to share:
- What your office space looks like
- Where your building is located and close proximities, like restaurants and coffee shops for lunch breaks
- Office amenities; and
- A sneak peek into your company culture
Adding some humor and personality to your office video tour is a great way to help potential employees imagine coming into work at your office — and being happy about being there.
Here’s an example of a humorous office tour video by Canny Creative.
#5: Funny Onboarding Video
If you’ve been paying attention to the current job climate, employee retention is a problem. Once you hire employees, you generally want to hold onto them for as long as possible.
An onboarding video is your chance to welcome them to the team and make a good first impression as an official employer. BambooHR’s onboarding video is a great example of a funny, light-hearted way to showcase what your company is all about.
3 Tips for Funny Corporate Videos
Now that you have some ideas for funny corporate videos you can create, let’s talk about some tips to help set you up for success. After all, producing a corporate video is an investment and if you’re going to spend the money to create one, you want to make sure it pays off.
#1: Find the Right Balance
Make sure your message and the purpose of the video don’t get lost in the humor. You want to use humor as a tool to enhance your video and catch peoples’ attention — so you can share important information that they need to retain.
#2: Get Feedback on Your Idea
Before you spend the money producing a corporate video, it’s a good idea to get feedback from others to make sure your idea doesn’t … well, suck.
Funny corporate videos can have a positive effect on potential employees and staff. But there is a fine line between funny and corny. You don’t want to sink company dollars into producing a bad corporate video.
Try pitching your idea to other staff members to get an idea of how the humor may land. They may even have some additional ideas to take your video to the next level.
#3: Make Sure You Have the Right Talent and Resources
Production quality can make or break your corporate video. Ensuring you hire the right talent and resources to produce your video is key.
You can invest in expensive equipment and attempt to produce your corporate video in-house.
Or, you could spend less time and effort — and get a better quality video — by hiring a professional production company like Houston Video.
Houston Video Can Make Your Funny Corporate Video Ideas a Reality
At Houston Video, we know how to make engaging, effective corporate videos. We also like to think that we are funny.
Make your humorous corporate video idea a reality with our support. Whether you’re looking to create a funny recruiting video or light-hearted onboarding video to welcome new employees to the team, Houston Video can help.
We create a variety of corporate videos, including:
- Explainers
- Overviews
- Training videos
- Safety videos
- Onboarding videos
- Recruiting videos
- Product videos
- And more
Contact us today for a free consultation.
