A colored grid overlaid on a black and white image creates the illusion of color when it is not truly there. Øyvind Kolås How the mind works is really fascinating. In this example, the brain is filling in gaps of missing color, based on adjacent
Why do so many companies selling cables show you this bird’s eye view When what you really need is this view. The customer’s main question is “will this fit.” Yet the answer provided in the content highlights the other 99% of the product. When developing
At the end of a 5 minute video, less than 30% of your audience may remain. It may be as low as 10%. – viewsreviews.org – The power of one video can be incredible. Sometimes we need 5 minutes or more to convey the history
The easiest decision for a group of people to make is to do nothing. – Challenger Customer – One of the biggest challenges in B2B marketing isn’t improving your own abilities to sell. It’s addressing the customers inability to agree. Gone are the days of
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