Great content isn’t always about production quality. It’s more critical to ensure the story you are telling is the right one. Forbes.com Communication Council Why is Houston Video the best production company for corporate and business videos? Our award winning content is most frequently recognized
Award winning business videos are known not because they are a compilation of best practices. It is because they captivate the audience’s attention. Wistia Many business view optimization as a competitive advantage. But sidelining creativity makes all content look the same. You end up speaking
A colored grid overlaid on a black and white image creates the illusion of color when it is not truly there. Øyvind Kolås How the mind works is really fascinating. In this example, the brain is filling in gaps of missing color, based on adjacent
Why do so many companies selling cables show you this bird’s eye view When what you really need is this view. The customer’s main question is “will this fit.” Yet the answer provided in the content highlights the other 99% of the product. When developing
At the end of a 5 minute video, less than 30% of your audience may remain. It may be as low as 10%. – viewsreviews.org – The power of one video can be incredible. Sometimes we need 5 minutes or more to convey the history
When optimized for YouTube SEO, your videos can appear (for free) adjacent to related content. – hootsuite.com – YouTube is the second largest search engine by far. While it is search algorithm is similar to other search engines, it’s important to know that it is
The easiest decision for a group of people to make is to do nothing. – Challenger Customer – One of the biggest challenges in B2B marketing isn’t improving your own abilities to sell. It’s addressing the customers inability to agree. Gone are the days of
“OMG these guys are great. You really must use them.” – real customer, not an actor – Testimonial videos are a fantastic approach sing your own praise without saying it yourself. But have you ever truly believed the authenticity of a customer who comes at
