Content Marketing

When you hire a video team to create your marketing material, shouldn't they at least employ a specialist with a background in marketing strategy. 'Beautiful looking’ is easier to show than ‘optimized for results.' In fact, it's very uncommon for small video production agencies to

The purpose of a corporate video is ultimately to sell a product, service, or an idea.  Everything else is vanity. For a recent client, I created a "TV Series" instead of a commercial.  It collected over 250,000 views in the first week, shared over 1000

"Aren't all promotional videos the same?" Not really. Different types of promotional videos fulfill different roles. In Part 1, I cover the awareness stage of the sales funnel, and how you can use video to reach to customers when at the early stages when they

"Aren't all promotional videos the same?" Not really. Different types of promotional videos fulfill different roles. Creating a promotional video is an affordable method to increase your visibility. In this 3 part series, I want to discuss 9 different types of promotional videos and how

So, you’ve established your business and are a recognized brand to your customers. But now you need video to increase your visibility beyond your existing customer network. Creating a promotional video is an affordable method to increase your visibility. In this 3 part series, I

As Human Resources departments search for more effective ways to share knowledge, the benefits of using video in corporate learning and development professionals as an educational tool have become increasingly clear. Houston Video Production has created dozens of training, on-boarding, safety, and HR videos for

Award winning business videos are known not because they are a compilation of best practices. It is because they captivate the audience’s attention. Wistia Many business view optimization as a competitive advantage. But sidelining creativity makes all content look the same. You end up speaking

When optimized for YouTube SEO, your videos can appear (for free) adjacent to related content. – hootsuite.com – YouTube is the second largest search engine by far.  While it is search algorithm is similar to other search engines, it’s important to know that it is