As a business owner, one part of your marketing strategy should be the use of videos to get the word out about your company.
But what’s the best way to do this? And what type of video should it be?
There are different approaches you can take when presenting your business to the world. We’ll show you ten of the best company overview videos we’ve seen to help spark some marketing ideas for your brand — and then we’ll even help you make one.
Table of Contents
What Is a Company Overview Video?
A company overview video is a great way to introduce your brand to your audience. It’s generally a broad overview of what you do presented in a short-form video of one to three minutes.
The best company overview videos usually include:
- A rundown of the products you sell and services you provide
- A description of your ideal audience or customer
- How customers can find you, whether it’s a brick-and-mortar establishment or a website; and
- The ways you differ from other companies in the same field
Company overview videos are important for your business because you can use them repeatedly. They are also versatile in that they can be featured in paid advertisements, on your website, and through social media platforms.
The 10 Best Company Overview Videos
Whether it’s because they use current corporate video trends or feature attention-getting ideas, these ten company overview videos stand out from the crowd. Check them out and see what ideas you can come up with for your company.
#1: BIC
This video celebrating BIC’s 75th anniversary starts with bright colors and simple animations of a pen, lighter, and razor — three ubiquitous items associated with the company brand.
BIC shows that one great way to produce a company overview video is by showing your best, most recognizable products. The line “BIC began simply — with a vision and a pen” is a perfect introduction to a celebration of the history of its company.
This company overview video clocks in at just over 90 seconds, but its eye-catching animations, inspiring music, and clear message are sure to draw customers in.
#2: Urban Farmers
Urban Farmers goes all-out on the fun with this two-minute video explaining their concept of growing produce and raising fish on urban rooftops to give people all around the world access to hyper-local food sources.
The colors, music, and Western feel of the video immediately let you know you’re in for a fun ride. The drawling narrator pokes fun at that crowd obsessed with organic and fair-trade items who are actually eating food flown in from halfway around the world, then explains how their way of producing food is more beneficial for society.
With high production values, a quick pace, and sleek animations, Urban Farmers does a great job of getting the point of their innovative idea across without seeming preachy about it.
#3: Slack
If you’ve used Slack for workplace communication, you know what a useful tool it can be. But for those not familiar with the brand, this brilliant company overview video is a great introduction.
It’s silly and amusing because of the use of animals in place of human actors. It still gets the point across, but in a more fun and memorable way.
By being the perfect balance of visual gags and demonstrating Slack’s many features, this video pulls the viewer in and then shows how the company can help organizations run well.
#4: Dollar Shave Club
Dollar Shave Club’s impactful video proves that you don’t need to spend lots of money and have super-high production values to get your message across. This behind-the-scenes video is packed full of humor and even a few slightly shocking moments.
The video has been popular for over ten years since it first appeared, and even better — it immediately impacted sales and subscriptions. With a creative spirit and a simple promise, this marketing tactic is delivered in spades.
A company overview video that lines up perfectly with your brand identity can make quite an impact on your reputation and success.
#5: Watermark
Watermark provides a somewhat niche service with the potential to do big things. With more people than ever posting photos online these days, this company makes it easy to add identifying marks that will prevent the photos from being stolen and reposted elsewhere.
This company overview video does a great job of appealing to those who can use their product, whether it be:
- Professional photographers
- Small business owners; or
- Instagram influencers
The upbeat personality, bright colors, and fun animations of this video make it sure to gain popularity with a wide range of audiences.
#6: Eagle Builders
This company overview video shows that you don’t have to be flashy and funny to make an impact. Eagle Builders came at their campaign from a soothing and heartwarming angle that shows what their company is all about.
This construction company doesn’t focus on the projects or builds they’ve done in its video. Instead, they mention the things they can do while relating their history and sense of family.
Eagle Builders hints at the fact that they can take on massive projects, but focus on interviews and people working behind the scenes to drive home the feeling that they’re a company you’ll want taking care of you.
#7: Surf Lakes
Surf Lakes created this company overview video showing their innovative way to allow people to surf anywhere. Stunning visuals are interspersed with explanations of how the concept works.
People who surf will be drawn in by video footage of men, women, and children riding the waves at one of the company’s surf parks. The visuals are so enticing that people who don’t surf will probably want to learn how just to take advantage of what they see.
If your business is largely experiential, showing people participating in it is a great way to draw in potential customers or clients.
#8: CANAL+
Sometimes over-the-top and ridiculous is a good angle for your company overview video. CANAL+ is a French TV channel and streaming service, and there is a ton of competition in that arena today — so they needed to do something to stand out.
The action at the beginning of the clip reels you in, but then everything gets turned on its head when “filming” stops, and a talking bearskin rug is identified as the director of the movie. This video is fun to watch and memorable because of the quirky humor involved.
#9: ETSI
ETSI is a European technology non-profit. Its reach and the scope of its work are vast, which is well-demonstrated by this company overview video.
Instead of talking directly to employees in the video, ETSI uses a combination of …
- Narration
- Graphics
- Stock video; and
- Their own video footage
… to show what the company believes and does.
#10: Dissolve
Speaking of stock footage, Dissolve hilariously takes advantage of it with their piece, “This Is a Generic Brand Video.” You are guaranteed to giggle throughout the whole thing — maybe even laughing out loud a few times — all while wondering what on earth this company actually does.
Just when you think you’ll have to search for the brand to see who came up with such comedy gold, all is revealed. Dissolve is a stock footage and photography site, and they used their own video clips to put this together.
This brilliant idea won the company a 2015 Shorty Award for Best in Business to Business Social Media.
Do You Need a Corporate Overview Video? Contact Houston Video
Whether you choose humor, sincerity, or simplicity to present your corporate overview video, you want to create something memorable that your company will be able to use for years to come.
Houston Video can help you make that happen. We are an award-winning video production company that specializes in making …
- Affordable
- Effective; and
- Creative
… videos to support corporate marketing and business campaigns.
If you’d like to have one of the best company overview videos possible, contact us for a free consultation.
