Create Google My Business Videos: The Best Strategies and Must-Know Guidelines for Success

Yes, you can add a video to your profile. Videos are a great way to boost interaction and increase your chances of ranking higher in search results. However, you can’t upload just any video. 

There are guidelines you need to know surrounding specific areas such as:

• Size
• Quality
• Content

Google My Business (GMB) is a Google feature that allows businesses to create a profile that provides information about their business. The profile will show up in location-based searches and give potential clients an idea of what you offer and why they might want to check out your business instead of visiting the competition. 

Early in 2022, GMB got a slight renovation that came with a name change. Instead of Google My Business, it is now called Google Business Profile, and instead of listings, businesses now create profiles. 

While the new name gives a more professional and streamlined feel, it is doubtful that the business community will leave GMB in the dust any time soon. Since people still know Google Business Profile as Google My Business, we will mostly stick with GMB for this article. 

So, what is a Google My Business video? In its simplest form, a GMB video is a video — or series of short videos — that a business uploads to its GMB account. These videos are then displayed as part of their profile. 

There are several good reasons to add a GMB video. 

Adding a GMB video is a great way to give your Google My Business profile a boost by making it more comprehensive. 

There are tons of benefits to adding a video. For instance:

• They help your business stand out.
• They show your customers what you have to offer.
• Videos have higher conversion rates.
• Videos are great for SEO, making a GMB with a video more likely to rank at the top of the search results.  

The current Google Business Profile (Google My Business) video size limit is up to 75 MB, which is about 30 seconds. You can upload multiple videos. 

There are some important Google My Business video requirements you should be aware of before you hire a creator. Your video should:

• Have a 720p or higher resolution
• Not contain any offensive content such as nudity, hate speech, etc. 
• Not have excess filters or additions such as borders 
• Be good quality (not shaky, grainy, or out of focus) 
• Not exceed 30 seconds in length
• Not exceed the Google My Business maximum video size of 75 MB

From planning production to filming and beyond, creating a video that fills all of the Google My Business video format requirements can be hard, which is why hiring a professional is often the best way to go. 

Houston Video is a professional video creation service. We know how to create a video — or series of videos — that will help your GMB stand out. 

The best GMB video strategy is simple: film your business. 

Create a video that helps customers see what your business looks like and what it has to offer them. 

Google tends to love videos that clearly depict your facilities and show your customers what to expect. There are a couple of different ways to do this, and this strategy works for just about any type of business. 

For a dentist’s office — or other type of medical facility — a series of short videos showing each part of the building is a great way to add video content. 

Be sure to film all the main areas patients will be during their time in the office. You might even consider following a “patient” throughout their “appointment”.  

Picture this:

• Parking lot — Aerial footage shows a parking lot complete with lush bushes, convenient parking spaces, and great walkways. The building zooms into view, sparkling as the sunlight dances off the windows. A car pulls in, and a patient steps out and walks confidently towards the doors. As the video ends, the logo fades into view. 
• Lobby — The doors open, and the inside of the office comes into focus. The receptionist smiles and greets the patient as they walk around the room, highlighting the comfy chairs, natural lighting, coffee bar, and other amenities. 
• Exam room — As the third video begins, a smiling hygienist appears and motions the patient forward. The camera follows her through the halls, past smiling patients, and into the crisp exam room, showcasing the large TV and the extra comfortable exam chair. 
• Checkout desk — As the patient’s visit comes to a close, you see them checking out and receiving a goody bag as they leave with a smile. 

With a video like this to watch before your appointment, patients are more at ease and feel more familiar with the office. 

It is sunny and bright outside as the camera pans to show the rustic character of the city square. As the coffee shop comes into view, the camera highlights the street parking right outside as well as the large parking lot to the left of the shop. It’s hard not to notice the beautiful potted flowers sitting on each table in the outdoor seating section as the first video fades out. 

Video number two takes you through the front door and right up to the counter where a cheerful barista is creating a beautiful design on a steaming latte. The vibrant colored accents complement the neutral walls and seating, and it feels so real you can almost smell the coffee. 

The next video shows you a close-up of the seating throughout the shop, zooming in on the secluded nooks complete with outlets and great lighting. You can’t help but notice the comfortable seating and the spacious layout. 

Intrigued, you click on the next video, showing footage from a few of the shop’s recent events. You see a blushing bride and her bridal party laughing and chatting at a bridal shower hosted in the adjoining event room. There’s a clip of last week’s trivia night, showing excited patrons sipping exclusive beverages and racking their brains to answer in time. 

The last video pops up, and you can’t help but marvel as you watch a few of their signature drinks come to life. A slow-motion pour shows an iced coffee turn into a marble masterpiece as the barista pours in the cream. A vibrant pink hibiscus tea splashes over ice into a clear cup, leaving your mouth watering. 

Videos like this are a great way for food service businesses to display their unique brand and sell customers before they even step foot through the doors. 

While it might seem a little strange to make these types of videos, they are still the best strategy for your Google My Business video because it gives so much context to both Google and potential customers. 

Google’s algorithms can “read” videos, allowing it to understand and visualize your business. This can help increase rankings in Google, which increases exposure and can lead to increased customer transactions and revenue. 

Customers love this type of video as well because it allows them to experience your business before they arrive, helping them know what to expect. 

For instance, a college student who sees a video showing great study spaces in a coffee shop now knows they can get some homework done since they will have the privacy they need. 

A nervous patient can watch the videos of the dentist’s office to help them familiarize themselves and become more comfortable. 

Uploading your Google Business Profile (Google My Business) videos is a pretty simple process. 

1. Go to your Google Business Profile and click on “photos.” 
2. Select “videos” and click on the “add video” button that appears in the center of the screen.
3. Now you can either drag and drop your video or upload the file directly from your computer. 

Once you upload the video, you are done. Keep in mind that Google has to approve the video, so it might take a day or two to show up on your page.

Adding a video to your Google Business Profile is a great way to increase your ranking and get more customers. But a poorly done video won’t work. You need to have high-quality videos. 

That’s where Houston Video comes in. 

At Houston Video, we specialize in creating high-quality videos that encourage customers to stop and interact. 

With years of experience and a whole portfolio filled with high-profile clients, Houston Video can help you create the Google My Business videos your business needs. 

Sign up for your free consultation today and take your Google Business Profile from basic to beautiful.