“Aren’t all promotional videos the same?” Not really. Different types of promotional videos fulfill different roles.
So let’s continue into the decision stage, with 3 more examples of how promotional videos can help impact your sales funnel.
How to Use Promotional Videos in the Decision Stage
After exhaustive exploratory research, your potential customers have identified a solution or product, and have narrowed it down to different providers. In this stage, your customers will directly contact two different providers for a “face-to-face” comparison. Make it easy for them to choose you.
Therefore your videos and your calls to action should be about prompting them for demos or a phone call. Video assets should be detailed How-To’s, or instructional videos. You should be asking them to call, visit your location, or download your free trial.
7. FAQ Video
You should be getting more personal here. Customers are already convinced you are probably the one, so an overly polished marketing video is likely not necessary. Be the first to make a personal connection. Splice up your webinars (or training classes) into bite size segments for a customer to “see you” as a person, not as a voiceover.
8. Feature Your Customer Support
Customers want to be assured you will still support them once they purchase your product. Whether you provide online support or a warranty service facility, give your customers insight into the process or experience.
Videos should showcase your friendly support staff, or walk viewers through the process of receiving support (do they ship a product in for repair). Client testimonials in this phase should be limited to “I had a problem, and they helped solve it.”
After the Funnel
9. Thank You Videos
After the sale, show your customers create videos which convey your genuine gratitude. Personalized thank you messages from executives, seasonal videos, or other “brand love” videos are great opportunities to continue to make customers feel proud for being associated with your brand.
How much does it cost to make a promotional video?
As you can see, even when just considering promotional videos, there are a variety of different types and approaches you can employ. There is no one price fits all. But to help, I have created a fantastic educational video price calculator you can use to step through what it takes to film and see the costs.
Are you using video in your sales funnel?
Hopefully these examples have shed some light on how how your entire marketing funnel could benefit from video. Video is a powerful tool to inspire leads, drive conversions, and generate sales. But it is only helpful if it is done correctly. Consider:
- How does video fit within your marketing strategy?
- How will promotional video complement your other content?
- How do you promote your video on YouTube or social media so it is most effective?
Houston Video has won a number of awards for our clients deploying sales-funnel style corporate video production strategies. Contact me for a free consultation. I am happy to help you customize a funnel and video strategy to help your maximize your budget and begin generating revenue.
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