Hiring a freelance videographer for your next project is an exciting and daunting process. With multiple talented pros bidding on your project, differentiating between them can become challenging. Do you select the company with the best footage? Do you select the company with the best price?
Houston Video recommends you select the company who offers the best return on investment. Quality of video is important, but it is secondary to a video that solves your problems and generates sales. I have built Houston Video by working with a large number of companies, creating a variety of videos. But the most important element is the vast majority of my clients are repeat clients.
The value I provide extends far beyond the production quality. Clients are able to as hands on or hands off as they need. And I am always available to help clients after the video is delivered so that their video receives the most return as possible.
So I have collected the top 3 questions you, as a client, should ask yourself when hiring a freelance video company.
1. Have You Defined Your Video Goals?
One of the key ways to avoid being entranced by demo-reel footage is to keep your end goal in mind. High quality footage in unique environments does not always equate to effective messaging that converts customers. Therefore, the first step to running a data-driven video strategy is making a quantifiable list of what you want to achieve with video:
- Are you using videos as traffic drivers, engagement, or to supplement your sales team in live presentations?
- Do you need to attribute specific actions like sales or sign ups to the video?
- Do you want to mainly increase website conversions?
- Is video an information sharing tool for your business (software demos etc)?
2. Do You Need A-to-Z Capabilities?
Often times freelancers assume you are looking for them to take care of your project from beginning to end. While often you can get a discounted rate by doing more of preproduction and planning yourself, many contractors do not prefer to work this way. It’s imperative that you communicate your priorities clearly so you can filter down to the most appropriate creative who will best meet your demands.
At Houston Video I am fully capable of a complete A-Z production so that you can focus your time and attention on other tasks. However, having worked as a full-time in-house video production employee for a corporation, I am also fully capable of executing an idea already created and nurtured by your team within the branded guidelines of your company. I feel this dynamic flexibility sets Houston Video apart as a production company of choice.
3. What Do You Need After The Video?
A common challenge for clients is they struggle to accurately roll out the final video product to maximize its ROI.
Many video production studios are just that, production teams that will hand over the video and be done. Houston Video is unique though in my value is in my digital marketing and analytics capabilities. I can help you design a launch plan for your video so that it gets in front of the right eyes.
Additionally, I can help you measure and track the performance of your video. It’s important to that you understand what your users are doing after they have watched your video. You can then measure which videos are leading users to make a sale and which ones aren’t, enabling you to refine your video making strategy.
All you need is a solid framework and some reliable video tools that will help you measure and track ROI in the long term.
SUBSCRIBE TO LEARN MORE!
Exclusive posts and free webinar sessions about producing revenue generating video and digital marketing strategy
