It is becoming less common for there to be a single video to be successful at helping a business. Variety is what makes your video marketing campaign successful. Each type of video is targeting and addressing a specific purpose.
In this 3 part series, I describe 15 different types of videos that can be valuable for your business.
The first post consisted of 5 different types of evergreen videos. These aren’t necessarily the first 5 videos you should always make, but instead videos that have a long shelf life. So that when you do make them, you should not need to revisit them frequently.
The second post I describe 5 different types of videos intended to building customer relationships to generate sales. These videos help customers in the exploratory phase self-educate about your products or your business (whichever they personally deem as the type of company they want to do business with). This way, when they are informed enough, they contact a salesman somewhat knowledgeable about the product and already deep in the sales funnel.
In this third and final post, I will describe 5 additional videos you should consider. Again, these are not presented in priority of videos you should make, but instead as types of videos which may help you scale your business. These 5 videos are lower fidelity low production quality videos. In some situations, there is authenticity and speed in the quick and dirty videos.
11 Video Voicemails
12 Social Videos
13 Livestreams
14 Podcast Videos
15 Video Series
Video Voicemails
Video voicemails are low-cost, high-reward videos that customer-facing employees can use to connect with customers and leads. Think of them as jazzed up versions of phone voicemails. Using just your computer’s camera, you can introduce yourself to a prospect in a memorable way or quickly respond to a customer’s question.
More and more sales and support teams are inserting friendly video thumbnails into their emails and delighting recipients. In these videos, production quality is secondary to the timeliness of a personalized message. You can always combine a short personalized video voicemail introducing a well produced overview or sales deck video.
Social Videos
Whether your social network of choice is Facebook, Instagram, Twitter, or a combination of a bunch of them, the videos you host there can drive traffic to your website or simply live on your profiles to build brand awareness.
Remember, many of your viewers will be quickly scrolling through on their phones and won’t have time to watch longer content. Short and sweet is the name of the social video game.
Livestreams
When it comes to livestreams there are endless possibilities, but one type of video that your business can get started with right away is a live event stream. If you’re already hosting conferences, conducting seminars, or sharing big product announcements with your audience, you can easily turn those events into a livestream to reach a wider audience. Facebook and Youtube make livestreaming easy.
Teaser Videos
With so many content streams available to both you and your audience, how are you ever supposed to find and connect with each other? One way is to make several different types of videos to promote the same product or campaign. While your main content may live on your website, chances are your leads and customers are checking Twitter, Instagram, and Facebook more often. So, post teaser videos there, link to the longer version, and build up awareness that way.
The best part is, you can tease any type of content — new videos of course, but also blog posts, e-books, podcasts, and live events.
Podcast Videos
Podcasts are already one great way to reach out to your customer base. A large segment of the population accesses audio in settings video does not work (think morning commutes or while exercising). If you notice you have a strong podcast subscriber base, one option to get more mileage out of your podcast is to film each episode and shoot short supplementary clips, such as sneak previews and behind-the-scenes footage. Then, post the videos on your website and social channels. That way, more people can tune into your podcast, whether that’s watching, listening, or most likely, a combination of the two.
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