As Human Resources departments search for more effective ways to share knowledge, the benefits of using video in corporate learning and development professionals as an educational tool have become increasingly clear. Houston Video Production has created dozens of training, on-boarding, safety, and HR videos for companies throughout the US.
Video addresses many of the common challenges encountered in employee training, such as cost, effectiveness of training, and consistency of information. For both small businesses and large businesses, staffing frequent new-hire training can become prohibitively expensive (or detract staff from other tasks).
As learning and development (L&D) professionals and Human Resources departments search for new and inventive ways to share knowledge, the benefits of using video in corporate learning & development as an educational tool have become increasingly clear.
Houston Video has created a wide range of training, HR, and Learning and Development videos for businesses and corporations of all sizes. Video-based learning not only helps to improve the consistency and quality of training, but it can do so while also reducing training costs.
Effective Ways to Use Video in Corporate Training
Employee Learning and Development (L&D)
One of the most practical applications of video in a corporate environment is as a training tool in employee learning and development. Often times, consistency of information is crucial when training processes or procedures.
Whether for on-boarding new employees or preparing existing employees for new roles, video is a perfect fit when fast-paced learning is required. Video excels by providing visual stimuli and helping people learn through storytelling.
Compliance Training
Video training can be especially effective in covering important, sensitive compliance issues such as harassment laws, emergency protocols, or safety procedures. For companies with manufacturing facilities, visitor safety briefing videos are also crucial to properly prepare a flow of visiting customers. The overhead requirements to staff a 30 minute brief multiple times through the week for visitors can be quickly offset with a video, while simultaneously improving the delivery of the information. Safety is no accident.
Build a Product Video Repository for Sales and Support
Does your sales team spend a lot of time explaining products on the phone and sending out supporting product brochures? Well-produced video is a powerful sales & support tool, and is especially useful early in the sales cycle.
When customers and sales reps can access information quickly and easily, your sales team is more likely to connect valuable leads that have a head start on your message. Up to 85% of people are more likely to buy a product if they saw an explainer video first — MediaButton
Product demonstration/explainer videos as learning aids drastically reduce the amount of time needed to explain products on the phone. Sales and support teams can provide a link to an in-depth product explainer video to effectively address a caller’s question.
The Benefits of Using Video as an Educational Tool
Reduce Payroll Costs by Replacing Instructor-Based Training
Incorporating video-based employee training and e-learning is proven to reduce costs. Whether for new employee training or advanced sales training, using video saves time and money. Microsoft used video to cut classroom training costs by $303 per person, from $320 to just $17 — Microsoft
Many large, well-known corporations have published cost-saving results they achieved by switching from traditional in-person training to video-based corporate training. 42% of leading learning companies report online learning has led to an increase in revenue. (Source: The Ambient Insight 2012-2017 Worldwide Mobile Learning Market Executive Report)
A study published by IOMA showed that corporations save between 50% and 70% when they replace instructor-based training with eLearning. This is easy to understand when you consider a study by Shift eLearning demonstrated that 85% of every dollar spent on in-person classroom training is spent delivering it.
Reduce Travel Expenses
By cutting out travel expenses and instructor time spent delivering the same material over and over to different audiences, companies save money. This also allows for easy scaling without the need to hire more instructors to meet increases in the need for training. An added value is with the saved instructor time and travel budget, those same instructors can be redirected for more 1 on 1 speciality courses and high profile training sessions.
Drive Remote or Shift Work Employee Engagement
Video-based online training also allows organizations to reach remote workers at home with the same high-quality information without the incurring additional travel expenses.
Increase Employee Productivity
Video-based e-learning allows participants to complete training in small manageable sessions. This lets employees remain productive while learning instead of missing full days of work for in-person training.
Because video training is flexible and easy-to-access anytime including on mobile devices, it more effectively delivers information to employees when they need it, saving time and increasing productivity.
Ensure Consistency of Information
Virtual Conferences powered by on-demand sales videos help to unify sales messages, ensuring that all Sales Reps receive the same information in the same format. Video allows you to be sure your sales team is on the same page. This ensures your customers get accurate information that resulting in increased sales.
Video never has an off day like an instructor may.
Using video in training is the most consistent form of instruction and leaves less up to interpretation. This is particularly important in cases where compliance is paramount. Video training delivers a consistent message to every employee. It leaves little room for misinterpretation and guarantees that all necessary information is always covered.
Using Video in Training is the New Normal
Video training is no longer a novel idea. It’s the new normal. If you’re interested in exploring how you can begin incorporating video to scale your HR and L&D programs, consider Houston Video Production. My name is Anthony, and I have experience creating HR and L&D videos for dozens of clients nationwide. I have created everything from new hire orientation videos through compliance to safety videos in off shore Oil and Gas facilities and everything in between. I can apply best practices to produce your video for an affordable cost and schedule. Contact me now for a free consultation.
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