Small businesses face a lot of unique challenges and are always looking for ways to optimize operations.
Not only is video a popular way of communicating your brand values, but it’s also great for training and marketing for small businesses in every industry.
Video allows you to showcase your area of expertise, target and engage your audience, and achieve your business goals. Small businesses can utilize video in the following ways:
- Customer testimonials: Building trust and credibility takes time. Leveraging customer testimonials is a powerful way to reach potential new clients. Your satisfied clients can help by showcasing what your product or service did to help them overcome a pain point, thus demonstrating how valuable your business is.
- Employee testimonials: If you want to attract the best talent, a video that showcases your company culture and career growth opportunities may be just what you need. Employee testimonials can help foster a positive company image and attract new employees to join your growing team. By discussing their experiences, personal achievements, and benefits of working for your company, employees become the voice of your brand when recruiting.
- Company overviews: Let your audience know what your company is all about, from your history, values, and core competencies. Company overview videos are great at communicating your unique brand identity and help differentiate you from other small businesses in your area.
- Training videos: Quality training is essential for small businesses. From onboarding new employees to sharing professional development strategies with your current team, training videos provide new and veteran employees with the most up-to-date information and best practices. Incorporating training videos also ensures consistent and standardized training across the workforce.
- Recruitment videos: Hiring is an expensive proposition for small businesses, so you want to double down when it comes to recruitment. A recruitment video can highlight your brand, values, and unique aspects that set your business apart from other similar businesses. The right video will attract the best future employees.
- Product/service highlight videos: If your business is offering new products or services, has improved processes, or offers something unique to the area, you want to let your clients know. A product or service highlight video is a quick and engaging way to get your message across.
Houston Video is a professional video production company that specializes in creating a wide range of videos for small businesses.
Our skills, expertise, and resources bring small businesses to the forefront in their respective communities through visual storytelling. We combine multiple techniques to add depth and visual appeal to the videos, creating a compelling narrative that speaks to your target audience.
Communicate your messages clearly, engage audiences, and achieve your business goals with the help of Houston Video.
We Match Your Brand’s Goals With Our Video Production Process for Small Businesses
Houston Video works with small businesses to produce videos that will maximize your marketing efforts and bring awareness to the products and services you offer.
Houston Video works with small businesses, no matter what their goal. We can help you with:
- Training new and existing employees
- Introducing your company and its products or services
- Producing promotional materials; or
- Gathering customer testimonials
Our expert team will get the job done right with a video you can be proud of.
We utilize top video equipment and our years of experience and expertise to create videos that meet your unique needs while keeping your brand voice intact. We align with your goals to attract the clientele you wish to have.
Not only do we create standout videos, but we can also help improve your SEO and marketing outreach. Whatever your goals are, Houston Video can help you achieve them.
Our process starts with understanding your business and getting to know your intended audience. We use a strategic approach to planning your video and getting the right footage to convey the message you want your potential customers or employees to see.
When we know who will be watching, we can carefully craft scripts that match the intention of your message. Whether you want to touch on customer pain points or introduce a new line of products, we plan every shot down to the last detail.
We’ll work with you to customize the entire production and ensure that your goals are met.
We schedule filming based on location and external factors that could affect the video. For example, filming outside is a wonderful idea, as long as it isn’t pouring rain.
Once our dates are scheduled, we ensure all necessary filming permits are in place and we have everything we need to create the best possible video.
Our timelines are precise and take into consideration your hours of operation to ensure the least amount of impact on your business.
Once filming is wrapped, we’ll get to work on the creative side of your video.
Once we have all the raw footage needed to produce a high-quality video, we’ll apply our marketing expertise to the entire editing process.
We aim to create an impactful and results-focused final video that you can be proud of. We can even monitor performance analytics for any video you use in an online marketing campaign.
We’re not just another video company. Houston Video knows how to produce award-winning videos that drive organic traffic and get the results you’re looking for.
Houston Video Offers Raw Footage or Finished Videos (or Both) for Small Businesses Based on Your Needs
Sometimes video footage is needed for more than just marketing or sales purposes. You may want raw video footage to highlight safety practices or for surveillance examples.
Or, maybe you want us to produce a full-blown commercial for TV and social media.
Whatever it is, if it involves video, it’s in our wheelhouse and we would be thrilled to help.
Schedule your free consultation today and share your ideas and goals and we’ll get busy making the magic happen.
FAQs About Video Production for Small Businesses
We don’t just get the job done, we get it done right — and we get it done in a way that leaves our customers satisfied and coming back for more.
Our expertise goes way beyond video footage. We create award-winning content and videos that align with your marketing goals, and we’ll follow the data to make sure.
Our videographers are experienced, enthusiastic, and have a special talent for delivering an authentic message that matches your brand perfectly.
We produce high-performance overviews, product promos, training videos, explainers, and more that will support your socials, PPC, website, and SEO campaigns.
Various factors help us to determine the cost of your small business video.
When we meet during your free consultation, we will gather as much information as we can, determine your end goal, and exactly what it will take to achieve that goal. You’ll receive an all-encompassing quote based entirely on your overall objective.
From planning to delivery, the entire video production process can take several weeks.
During an exploratory call with your team, we’ll gather the information needed to better determine a timeline for your specific project. We’ll factor in pre- and post-production activities before committing to a realistic timeline that everyone can agree on.