With the complexity of the manufacturing industry, companies should be looking for ways to optimize the way they do business. Video is a popular and effective way to communicate, especially in the B2B sales and marketing space.
Here are some of the most popular ways that manufacturing companies can use video:
- Product or Equipment Demonstration Videos – If buyers have a clear idea about the product they’re buying and how it works, they’re more likely to make the purchase and be satisfied with what they’re getting. Manufacturers have been doing in-person demos for years, but now they can reach a much larger audience.
How does it work? How does it get made? What’s impressive about this piece of equipment? Answer all these questions and more with one video that you can show over and over again.
- Virtual Tours – If you want to show off your facility but it isn’t practical due to time or safety reasons, a video tour is the perfect solution. Viewers can see your factory’s conditions, size, and services in action. If your facility is very large, you may even want to utilize drone videography to give the full picture.
- Safety Videos – Videos that show employees how to be safe in the workplace are more effective than written materials or slideshows created with presentation software, and they’ll save your safety managers some time as well. If you have many visitors or contractors that have to be briefed about safety rules when they enter your facility, consider producing a video that can be shown at sign-in areas or viewed online before the visit.
- Company Overviews – Consider these videos to be an “all about us” presentation that lets others know about your history, values, team, and more. Company overview videos build brand awareness and can make a lasting impression on potential customers.
- Explainer Videos – If you find it hard to explain exactly what you do to your audience, a video will most likely do the trick. Have a little fun with animation to break down complex topics, or let your employees be on camera doing the explaining while we cut to footage of the process.
- Customer Testimonials – Having your customers on video telling others why they use your company is a powerful way to build trust and credibility with potential clients. People read reviews online all the time and aren’t sure if they can trust them, but seeing a real person who has experience with your company helps others believe in the quality of what you do.
When you choose Houston Video, you will get an award-winning professional video production company specializing in creating all these videos and more for manufacturing companies.
With our skills, resources, and experience, we can bring manufacturing projects to life through video storytelling. We use techniques that add visual appeal to the videos and create a finished product that will resonate with your target audience.
Contact Houston Video today so we can help you engage audiences, communicate clearly, and achieve your business goals.
We Match Your Brand’s Goals With Our Video Production Process for the Manufacturing Industry
Houston Video works with a variety of companies in the manufacturing industry to produce videos that will take sales and marketing efforts to the next level. We can also bring awareness to the important work manufacturers do.
Houston Video will work with you to create and meet your goals, whether that is creating important safety training for your employees, sales materials for potential customers/clients, or company brand and product videos.
With our specialized equipment and cutting-edge expertise, we can generate whatever meets your unique needs. We’ll always keep your brand in mind and help you dominate the competition with attention-getting videos.
Our team is also equipped to improve your SEO and marketing outreach, which is an advantage some other video production companies just can’t compete with. We’ve done the research and work in this field to help you gain the edge you need to succeed in today’s manufacturing world.
Whatever your goals are, Houston Video is here to help you achieve them.
Before we start the video design process, we must understand your business and your intended audience. With this information in mind, we’ll plan a strategy to get the footage we need for the message you want to send.
When we know who will be watching the videos, we can create scripts to get out the message in the best way. Whether it’s demonstrating products, hitting customer pain points, or showcasing your facility, every shot must be scripted and planned to a T.
The entire production will be customized based on your goals.
Once we have our plan in place, we’ll schedule filming. When picking the ideal window, we’ll consider the weather, season, and time of day. If you have your heart set on a tour video that includes the sun rising over your factory, we’ll plan to start early!
If we’re going to film outdoors and the weather is a concern, we can arrange raincheck dates in advance.
Houston Video will take care of ensuring that any permissions needed for filming are obtained and all legal requirements are met, whether we are using drones, regular video, or some combination of the two.
Depending on the locations where we shoot and what you have in mind for your video, filming may be done in one day or over several days.
This is one of the areas where Houston Video really shines. Once we have all the raw footage we need to create a high-quality video, we’ll use our marketing expertise throughout the editing process.
We will create a results-focused, impactful final product that you’ll be proud to have represent your company. We can even monitor the performance analytics for any video that you use in an online marketing campaign.
We’re not just another video production company. Houston Video knows how to make award-winning videos that get you noticed and produce results.
Houston Video Offers Raw Footage or Finished Videos (or Both) for the Manufacturing Industry Based on Your Needs
We have a lot of experience shooting footage that will be used for sales or marketing needs. But if your manufacturing business needs high-quality raw footage that can be used for other purposes — such as surveillance, safety training, or insurance concerns — we have you covered.
Or, if you’d rather hire us to produce a full-blown online marketing campaign, we can handle that as well.
If you can dream it up, we would love to create it for you. We pride ourselves in aligning our video production services with your company’s vision.
Just schedule a free consultation, let us know what you want, and we’ll take care of the rest.
FAQs About Video Production for the Manufacturing Industry
You should choose Houston Video because we create award-winning productions that align with your company goals.
You don’t have to worry about anything when you hire us. We do everything by the book and apply our expertise to create an authentic message that aligns with your brand and goals. We are results-oriented, enthusiastic videographers, and we know you’ll want to work with us again and again.
We produce high-end, high-performing company overviews, explainers, training videos, and product promotions that can support your website, social media, and SEO campaigns.
The cost of video production for the manufacturing industry can depend on various factors.
To get a better idea of the ballpark cost, schedule a free consultation with us to discuss your end goal and what it will take to achieve it. Then we can give you a quote based on those objectives.
From conception to delivery, a full video production for a manufacturing company may take several weeks. We have a lot of experience delivering exceptional quality on a marketing timeline, so you may be surprised at just how quickly the finished product is ready for your use.
We can schedule a call with your team to find out exactly what you’re looking for, and then we’ll give you a realistic timeline that factors in all pre-and post-production activities as well as shooting at your facility.