A video is an effective tool that allows a charity to convey a message and encourage viewers to take action.
You must direct your message in videos in a way so viewers know what you are asking for. Would you like to receive donations? Are you looking for new volunteers? It may be that you wish to spread the heart and message of your charity.
Being direct with your message in these charity videos is essential so viewers know exactly what they support. A clear call to action is vital as you want your viewers to act.
The following are some ways in which charities can use video:
- Fundraising – A compelling fundraising video conveys your message succinctly and asks your viewers to donate.
- Awareness – Videos are powerful tools for raising awareness about social issues. Videos can help charities highlight the problems they address, share personal stories, and demonstrate their impact.
- Storytelling – People should feel something when they hear a charity’s story. Storytelling with emotion leaves a lasting impression on viewers.
- Recruitment – The right people are essential to a successful charity. It would be impossible for many charities to exist and continue their work without dedicated and committed volunteers.
Houston Video is a professional video production company that specializes in creating videos for charities.
With engaging visual storytelling, we can bring your message to life. Using a combination of techniques, we create videos with depth and visual appeal that resonate with your target audience.
Utilize Houston Video to communicate, engage audiences, and achieve your charity’s goals.
We Match Your Brand’s Goals With Our Video Production Process for Charities
Charities can maximize their marketing efforts and increase awareness using Houston Video’s services.
Whether you need a video highlighting the heart and mission of your charity or video production for charity events, Houston Video will work with you to meet your objectives.
Our expertise and professional equipment will help us create videos tailored to your charity’s specific needs. Our team will help you soar above your competition by creating a video that captivates your audience.
In addition to improving your SEO and marketing outreach, we can:
- Create enticing volunteer recruitment videos
- Design impactful fundraising videos
- Enhance your training videos; or
- Create a video that will highlight the heart behind your charity
The Houston Video team can assist you in achieving your goals.
Proper planning and preparation are essential during pre-production to ensure a successful and organized video shoot. This will minimize unexpected production issues by ensuring all necessary elements and resources are available.
Understanding your charity and the intended audience will be the first step during the pre-production. Next, we will carefully plan a strategy for getting the proper footage to convey your message.
We will create scripts that match the message’s intention by understanding your audience. Every shot is carefully planned and scripted, whether asking for donations or inspiring volunteers.
We ensure the video production will be tailored to your goals and aligned with your messages.
Filming for a charity involves executing the production plan created during the pre-production stage.
A day of filming for a video production company working with a charity involves:
- Crew setup – After arriving at the location, the crew sets up equipment and ensures everything works properly.
- Briefing and Rehearsals – Briefings and rehearsals are held to ensure everyone is aligned with the project’s objectives
- Filming – Relevant footage, such as interviews or events, is captured following the predetermined script or shot list.
A video can be filmed in one day or over several days, depending on:
- Location
- Complexity of the video
- Schedule of those being filmed
- Number of scenes; and
- Available resources
After filming, the crew packs up equipment and transfers footage to post-production.
Post-production includes editing and refining the video to align with the charity’s goals and branding.
In addition, post-production editing ensures a consistent and polished final product that effectively communicates the charity’s message and resonates with the target audience.
After capturing raw footage, we will apply our marketing expertise to the editing process to produce a high-quality video. Creating a final product you will be proud of is our goal. Additionally, our online marketing team will track performance analytics for videos.
We are not just another video production company. With Houston Video, you will get award-winning videos that drive organic traffic and get results.
Houston Video Offers Raw Footage or Finished Videos (or Both) for Charities Based on Your Needs
In addition to marketing footage, we also provide high-quality raw videography that charities can use for various purposes, such as volunteer training or recruitment.
Do you need a full-blown TV commercial? You can count on us for that as well!
Our services are not limited by anything other than your imagination. Using impactful visuals and storytelling, we create videos that effectively convey your message to your target audience and align with your charity’s mission.
Schedule your free consultation, give us your ideas and goals, and let us do the rest.
FAQs About Video Production for Charities
Aside from doing everything by the book, legally, our video production expertise goes way beyond raw footage.
We create award-winning videos that align with your charity’s goals.
We are enthusiastic, results-oriented videographers with an exceptional talent for delivering an original message on par with your brand.
We are pleased to say we will produce high-performing explainers, overviews, product promos, and training videos to support your social, website, PPC, and SEO campaigns.
The cost of video production depends on various factors, such as:
- Length
- Complexity
- Location
- Logistics
- Equipment; and
- Post-production elements
We will schedule a free consultation to determine your end goal and what it will take to achieve it. From there, we will provide an all-encompassing quote based entirely on your objectives.
From planning to delivery, total video production for a charity can be lengthy.
On average, it typically takes anywhere from a few weeks to a few months for charities to complete the entire video production process. It’s important to note that these timelines are general estimates, and actual durations may vary based on the specific project requirements.
To determine the length of your specific project, we will schedule an exploratory call with your team to give us an idea of what you are looking for. From there, we can create a realistic timeline that factors in pre and post-production activities.