– Content Marketing Strategy

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Are videos good for SEO

Are Videos Good for SEO?

Are Videos Good for SEO?

April 15, 2021

You’ve heard of SEO, and you know that adding quality content to your website can boost your online visibility, but are videos good for SEO, too? Videos have become increasingly popular and for good reason. In this post, we’ll walk you through everything you need

How long should a corporate video be

Just How Long Should a Corporate Video Be? Our Top Tips for Creating Effective Short Videos

Just How Long Should a Corporate Video Be? Our Top Tips for Creating Effective Short Videos

March 28, 2021

Maybe a consultant recommended your marketing team invest in a corporate video. Maybe you've seen a competitor's video ad go viral and gain hundreds of thousands of views and shares. Whatever the reason, you’re looking to create a corporate video. Where do you start? What

How Do Customer Testimonial Videos Impact Conversion Rates

How Do Customer Testimonial Videos Impact Conversion Rates

January 8, 2020

Looking to develop brand recognition and increase conversion rates on your product or service? A well-made customer testimonial can do just that. It is one way to promote what your company has to offer in an authentic, sincere way. The one thing it does for

Top 10 Tips to Produce the Perfect Testimonial Video pt2

Top 10 Tips to Produce the Perfect Testimonial Video pt2

January 8, 2020

Who better to vouch to your future customers than your current satisfied ones? Who better to vouch to your future customers than your current satisfied ones? Testimonials are a powerful way to encourage new customers and to build your brand identity. Yet they have to

Top 10 Tips to Produce the Perfect Testimonial Video pt1

Top 10 Tips to Produce the Perfect Testimonial Video pt1

January 8, 2020

Who better to vouch to your future customers than your current satisfied ones? Happy customers are some of the best marketing resources you have at your disposal. If a customer is about to purchase your product or service, they (of course!) want to know what

5 Tips for Better Customer Testimonials

5 Tips for Better Customer Testimonials

December 30, 2019

Persuading a site visitor to purchase in a short period of time is no easy feat. Let's make the decision easy! After understanding your features and prices, prospective customers often immediately turn to the next most important stage in the decision making process: a second

4 Crucial Steps for Kicking Off Your Next Video

4 Crucial Steps for Kicking Off Your Next Video

December 22, 2019

We love making video. But we love making video more effective. Here are a few tips! There are a lot of moving parts that go into making a video for your business. But despite the variety in different types of videos and budgets you could

How To Create Engaging Customer Testimonial Videos

How To Create Engaging Customer Testimonial Videos

December 15, 2019

Some of the most persuasive sales messages are those that come from other clients or customers who are satisfied with the product. Some of the most persuasive sales messages are those that come from other clients or customers who are satisfied with the product. A

Warning: Many Video Agencies Don’t Employ a Marketing Strategist.

Warning: Many Video Agencies Don’t Employ a Marketing Strategist.

December 1, 2019

When you hire a video team to create your marketing material, shouldn't they at least employ a specialist with a background in marketing strategy. 'Beautiful looking’ is easier to show than ‘optimized for results.' In fact, it's very uncommon for small video production agencies to

The #1 Thing That Matters for Corporate Video Production in Houston

The #1 Thing That Matters for Corporate Video Production in Houston

November 30, 2019

The purpose of a corporate video is ultimately to sell a product, service, or an idea. Everything else is vanity. For a recent client, I created a "TV Series" instead of a commercial. It collected over 250,000 views in the first week, shared over 1000

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