– Content Marketing Strategy

When you hire a video team to create your marketing material, shouldn't they at least employ a specialist with a background in marketing strategy. 'Beautiful looking’ is easier to show than ‘optimized for results.' In fact, it's very uncommon for small video production agencies to

The purpose of a corporate video is ultimately to sell a product, service, or an idea.  Everything else is vanity. For a recent client, I created a "TV Series" instead of a commercial.  It collected over 250,000 views in the first week, shared over 1000

"Aren't all promotional videos the same?" Not really. Different types of promotional videos fulfill different roles. In Part 1, I cover the awareness stage of the sales funnel, and how you can use video to reach to customers when at the early stages when they