Case Study: Flexbase’s Animated Video Advertisement Campaign
Client:
Flexbase
Company Type:
Financial Technology
Client Project Needs:
Product Launch Advertisement Video
Case Study Focus:
Creative process for producing a video (without access to the product)
CASE SUMMARY
Flexbase aimed to disrupt the financial technology market with the introduction of a new business credit card featuring a 60-day payment window at 0% interest.
To effectively market this innovative product, Flexbase enlisted Houston Video to create a series of animated videos that would captivate potential customers and investors.
The campaign’s goal was to blend the classy, familiar aesthetic of Apple iPhone product announcements with unique elements that would set Flexbase apart from traditional, conservative credit card advertisements.
Houston Video’s quick iteration and cost-effective approach enabled a successful pre-launch strategy, driving customer acquisition through a tailored, impactful video series that perfectly captured our credit card’s value.
Flexbase Marketing Director
CHALLENGE
Flexbase came to Houston Video with three primary needs:
- Creative Differentiation: Developing a campaign that distinguishes Flexbase from other players in the fintech space while maintaining an air of sophistication and professionalism akin to Apple’s style.
- Engagement: Producing content that not only captures attention but also retains it longer than industry standards.
- Targeting: Attracting early adopters who fit the desired customer persona essential for the product’s initial success and growth trajectory.
One of the unique challenges Houston Video faced was creating a dynamic and engaging video series without physical access to the product.
Since the Flexbase credit card was in the pre-launch phase, the agency had to rely entirely on conceptual and digital representations. This scenario demanded an exploratory ideation phase, where it was critical to brainstorm innovative ways to bring the intangible features of the credit card to life visually.
This process involved creating detailed digital mock-ups and animations that accurately represented the card’s design and functionality, ensuring that the final product would resonate with potential customers, with an animated design that was quickly adaptable to match ongoing changes to the final card design and colors.
SOLUTION
Houston Video crafted a strategy centered on visually stunning animations that explain the benefits and innovative aspects of the new credit card, all while maintaining a sleek, high-class aesthetic:
- Pre-production Excellence: Extensive planning sessions ensured every aspect of the animation would align with Flexbase’s branding and campaign goals.
- Innovative Animation: Utilizing cutting-edge animation techniques, the videos showcased the credit card’s features through dynamic visuals and engaging storytelling methods.
- Stylized Presentation: Inspired by Apple’s product announcements, each video maintained a polished look with clean lines and a minimalist approach, ensuring the content was both beautiful and informative.
- Strategic Distribution: The videos were strategically released across multiple platforms, including social media and targeted email campaigns, to maximize reach and impact.
To efficiently manage Flexbase’s request for multiple design variations, Houston Video developed a flexible storyboard template. This template outlined the core narrative and visual elements, which were then customized to incorporate a dozen different design options provided by Flexbase.
This approach allowed for consistent storytelling across all videos while showcasing various aesthetic options that highlighted the unique value propositions of the credit card.
RESULTS
The video campaign was a significant success:
- Video Retention Rate: Achieved a retention rate double that of the fintech industry standard.
- Customer Acquisition: Successfully attracted multiple early adopters who fit the precise customer profile necessary for Flexbase’s growth.
- Investment Impact: The buzz generated by the campaign was crucial in securing Series A funding, as investors were impressed by the market’s enthusiastic reception to the product.
These metrics not only demonstrated the success of the project in engaging potential customers, but also was compelling enough to generate organic buzz, retweets, and viral sharing.
Flexbase’s video campaign demonstrated that combining high-quality animation with strategic storytelling could significantly impact product launches in the fintech sector.
The campaign not only set a new standard for how products could be introduced in this industry but also highlighted the importance of aligning video content with broader business goals such as investment acquisition and customer targeting.
This approach has paved the way for Flexbase to continue its trajectory of innovation and disruption in the financial services market.
EXPERIENCE MATTERS,
Because Your Business Matters
Frequently Asked Questions
What if I’m not sure what kind of video I need?
No worries, we can help! We have produced 1000+ videos for clients of all sizes. So we can guide you through the each phase of pre-production, filming, VFX, and editing.
From our initial calls and consultations, you’ll find our focus is to align everything to achieve the goals of the video.
We try to make the entire process as turnkey as you’d like. This allows you the option to be involved at each stage, or rely on us to execute on the others so you can focus on your many other responsibilities.
What is your availability to schedule?
Our schedules are flexible to accommodate our clients, location access, and delivery timelines.
We always start with a consultation to understand your goals and requirements. We then develop a concept, script, and storyboard before proceeding to production.
Thorough planning helps make the production day run smoothly. The more time we have, the more we can refine your concept and coordinate.
However, sometimes quick turnaround delivery is a priority. So we can sometimes make it happen with just 1-3 days notice.
Other times, a concept can be straightforward, or nebulous. With experience producing 1000+ videos for clients of all sizes, we can also be very flexible & efficient in dynamic and changing environments to get you the absolute best content.
Of course, it’s nice when we can schedule 2-3 weeks in advance.
How long does the editing process take?
Our video editing and post-production process typically takes 2 weeks and involves 3 stages. During the process, we keep you updated and welcome your feedback to ensure the final product meets your expectations.
The first stage is the assembly draft, where we piece together the high-level story and work with you to find the best footage and rearrange it to create an amazing story.
The second stage is called the rough draft where we being incorporating footage, photos, and graphics to reinforce each piece of the story.
The third stage is the semi-final draft, where we refine and polish, apply cinematic color, and create all the animations and effects.
You can be involved in each stage or we can handle the entire process turnkey. For some projects or quick turnaround deliveries, the entire process can take as little as 1-3 days.
What if I just need footage?
Absolutely! We understand that some teams have in-house editors but need a Houston-based video production team to capture client testimonials, drone footage, or facility shots.
We work with agencies and departments to capture all the necessary content to match your vision & brand, and then deliver the raw footage either through uploading or physically mailing hard drives.
If you need something filmed in Houston, give us a call!
What if I just need editing?
If you’ve already captured the footage, but just need a team to pull it all together, we’ve got you covered!
We can take footage from just about any source and transform it into a masterpiece.
Whether you need to tighten up the pacing, add some special effects, or just need it incorporated into a previous video, we can help. Our standalone editing services follow the same 3 stage editing process described above.
How much does a video cost?
The hardest question. The cost of a video production project varies based on various factors such as the length and complexity of the video, resources and services required, and more.
Rates can also change if your production requires multiple days / locations, actors, facility rentals, or complex 3D animations.
For a more accurate estimate, please reach out to us for a free custom quote.
Our team will be happy to work with you to determine the best plan for your needs and budget.
Houston Video Production
Amazing Quality
Affordable Rates
