Case Study: Westlake Chemical’s Corporate Overview Video Campaign
Client:
Westlake Chemical
Company Type:
Chemical Manufacturing
Client Project Needs:
A traditional high-quality corporate overview video that includes visits to multiple chemical facilities.
Case Study Focus:
Coordination with safety protocols, and features several key executives, spanning 10 days and over 15 locations.
CASE SUMMARY
Westlake Chemical, a leader in the chemical manufacturing industry, partnered with Houston Video to create a comprehensive corporate overview video.
The objective was to encapsulate the scope, innovation, and commitment to safety of Westlake Chemical through high-quality visuals and narratives that could be used for investor relations, public relations, and internal communications.
Houston Video’s professionalism and expertise in handling complex logistics and safety protocols during the filming of our corporate video were exceptional. They delivered a product that not only meets our high standards but also beautifully represents our corporate ethos.
Communications Director, Westlake Chemical
CHALLENGE
Westlake Chemical came to Houston Video with 3 core challenges
- Logistical Complexity: Coordinating shoots across 15+ locations involving multiple chemical facilities.
- Safety Protocols: Ensuring compliance with stringent safety measures during filming.
- Executive Scheduling: Aligning the availability of multiple executives for filming within a tight 10-day schedule.
Creating a corporate video for a chemical manufacturing company like Westlake Chemical involves navigating significant logistical and safety challenges.
The need to coordinate with multiple facilities, each with its own set of safety protocols, and aligning the schedules of key executives required meticulous planning and flexibility.
Additionally, capturing the essence of the company’s operations in a manner that is both informative and engaging presented its own set of creative challenges.
SOLUTION
Houston Video addressed these challenges through effective planning and execution:
- Advanced Scheduling and Coordination: Developed a comprehensive production schedule in close collaboration with Westlake’s internal teams to ensure all locations and executives were seamlessly integrated into the filming process.
- Safety Compliance: Worked closely with Westlake’s safety officers to adhere to all industry-specific safety regulations during the shoots, ensuring a safe environment for all participants.
- High-Quality Production Techniques: Employed state-of-the-art filming equipment and techniques to capture the intricate details of chemical processing in a visually appealing way.
The collaboration between Houston Video and Westlake Chemical was marked by a high degree of professionalism and mutual respect for each entity’s expertise.
This allowed for a smooth production process that adhered strictly to safety standards while capturing the innovative aspects of Westlake’s operations.
RESULTS
Overall the resultant video was a success.
- Enhanced Corporate Image: The video significantly improved Westlake’s corporate image by showcasing their technological advancements and commitment to safety.
- Increased Stakeholder Engagement: Elevated levels of engagement from investors, stakeholders, and employees, who gained a better understanding of the company’s scale and operations.
- Effective Communication Tool: Served as an effective tool for internal and external communications, facilitating a unified understanding of the company’s mission and operations.
The video not only met the immediate objectives of enhancing Westlake Chemical’s corporate image and stakeholder engagement but also served as a long-term asset for the company, useful in various communication channels.
EXPERIENCE MATTERS,
Because Your Business Matters
Frequently Asked Questions
What if I’m not sure what kind of video I need?
No worries, we can help! We have produced 1000+ videos for clients of all sizes. So we can guide you through the each phase of pre-production, filming, VFX, and editing.
From our initial calls and consultations, you’ll find our focus is to align everything to achieve the goals of the video.
We try to make the entire process as turnkey as you’d like. This allows you the option to be involved at each stage, or rely on us to execute on the others so you can focus on your many other responsibilities.
What is your availability to schedule?
Our schedules are flexible to accommodate our clients, location access, and delivery timelines.
We always start with a consultation to understand your goals and requirements. We then develop a concept, script, and storyboard before proceeding to production.
Thorough planning helps make the production day run smoothly. The more time we have, the more we can refine your concept and coordinate.
However, sometimes quick turnaround delivery is a priority. So we can sometimes make it happen with just 1-3 days notice.
Other times, a concept can be straightforward, or nebulous. With experience producing 1000+ videos for clients of all sizes, we can also be very flexible & efficient in dynamic and changing environments to get you the absolute best content.
Of course, it’s nice when we can schedule 2-3 weeks in advance.
How long does the editing process take?
Our video editing and post-production process typically takes 2 weeks and involves 3 stages. During the process, we keep you updated and welcome your feedback to ensure the final product meets your expectations.
The first stage is the assembly draft, where we piece together the high-level story and work with you to find the best footage and rearrange it to create an amazing story.
The second stage is called the rough draft where we being incorporating footage, photos, and graphics to reinforce each piece of the story.
The third stage is the semi-final draft, where we refine and polish, apply cinematic color, and create all the animations and effects.
You can be involved in each stage or we can handle the entire process turnkey. For some projects or quick turnaround deliveries, the entire process can take as little as 1-3 days.
What if I just need footage?
Absolutely! We understand that some teams have in-house editors but need a Houston-based video production team to capture client testimonials, drone footage, or facility shots.
We work with agencies and departments to capture all the necessary content to match your vision & brand, and then deliver the raw footage either through uploading or physically mailing hard drives.
If you need something filmed in Houston, give us a call!
What if I just need editing?
If you’ve already captured the footage, but just need a team to pull it all together, we’ve got you covered!
We can take footage from just about any source and transform it into a masterpiece.
Whether you need to tighten up the pacing, add some special effects, or just need it incorporated into a previous video, we can help. Our standalone editing services follow the same 3 stage editing process described above.
How much does a video cost?
The hardest question. The cost of a video production project varies based on various factors such as the length and complexity of the video, resources and services required, and more.
Rates can also change if your production requires multiple days / locations, actors, facility rentals, or complex 3D animations.
For a more accurate estimate, please reach out to us for a free custom quote.
Our team will be happy to work with you to determine the best plan for your needs and budget.