Anthony, Author at Video Production for Business

9 Ways to Use Promotional Videos in Your Sales Funnel Part 2 Consideration

"Aren't all promotional videos the same?" Not really. Different types of promotional videos fulfill different roles. Creating a promotional video is an affordable method to increase your visibility. In this 3 part series, I want to discuss 9 different types of promotional videos and how

9 Ways to Use Promotional Videos in Your Sales Funnel Part 1 Awareness

So, you’ve established your business and are a recognized brand to your customers. But now you need video to increase your visibility beyond your existing customer network. Creating a promotional video is an affordable method to increase your visibility. In this 3 part series, I

Why Pricing Video Can Get Complicated

“How much does a 2 minute video cost?” It’s all based on your goals and your expectations. A Porsche has a different price point than a Jeep. Both can get you to a destination, but what is your destination? No two videos are ever the

9 Benefits Using Video for Corporate HR and Learning & Development

As Human Resources departments search for more effective ways to share knowledge, the benefits of using video in corporate learning and development professionals as an educational tool have become increasingly clear. Houston Video Production has created dozens of training, on-boarding, safety, and HR videos for

Four Steps to a Solid Explainer Video Script

Explainer videos are trending big right now because they are designed to deliver a large amount of information in a bite sized format. They don't dive deep into features, but instead designed to introduce the audience at the high level lead capture phase. And this

5 Tips for Great Script

Writing a video script can feel intimidating. It's unlike many other forms of writing in both tone of voice and formatting. Regardless of your experience level, one of the most frustrating parts of writing a script is that you often already know what to

15 Types of Videos Every Business Could Use #11-15

It is becoming less common for there to be a single video to be successful at helping a business. Variety is what makes your video marketing campaign successful. Each type of video is targeting and addressing a specific purpose. In this 3 part series,

15 Types of Videos Every Business Could Use #1-5

It’s hard to keep track of all the new video marketing trends, best practices, and news, and you can waste days trying to read everything on the web. Creating a video is an exciting process. There's always energy when forming an idea by combining

15 Types of Videos Every Business Could Use #6-10

Identifying which types of videos to make can sometimes be challenging, not because of the cost but because of the priority. In the previous post I described 5 different types of evergreen videos. These can help you establish a strong foundation of content that

Author: Anthony