Anthony, Author at Video Production for Business

How Do Customer Testimonial Videos Impact Conversion Rates

Looking to develop brand recognition and increase conversion rates on your product or service? A well-made customer testimonial can do just that. It is one way to promote what your company has to offer in an authentic, sincere way. The one thing it does for

Top 10 Tips to Produce the Perfect Testimonial Video pt2

Who better to vouch to your future customers than your current satisfied ones? Who better to vouch to your future customers than your current satisfied ones? Testimonials are a powerful way to encourage new customers and to build your brand identity. Yet they have to

Top 10 Tips to Produce the Perfect Testimonial Video pt1

Who better to vouch to your future customers than your current satisfied ones? Happy customers are some of the best marketing resources you have at your disposal. If a customer is about to purchase your product or service, they (of course!) want to know what

5 Tips for Better Customer Testimonials

Persuading a site visitor to purchase in a short period of time is no easy feat. Let's make the decision easy! After understanding your features and prices, prospective customers often immediately turn to the next most important stage in the decision making process: a second

4 Crucial Steps for Kicking Off Your Next Video

We love making video. But we love making video more effective. Here are a few tips! There are a lot of moving parts that go into making a video for your business. But despite the variety in different types of videos and budgets you could

How To Create Engaging Customer Testimonial Videos

Some of the most persuasive sales messages are those that come from other clients or customers who are satisfied with the product. Some of the most persuasive sales messages are those that come from other clients or customers who are satisfied with the product. A

Warning: Many Video Agencies Don’t Employ a Marketing Strategist.

When you hire a video team to create your marketing material, shouldn't they at least employ a specialist with a background in marketing strategy. 'Beautiful looking’ is easier to show than ‘optimized for results.' In fact, it's very uncommon for small video production agencies to

The #1 Thing That Matters for Corporate Video Production in Houston

The purpose of a corporate video is ultimately to sell a product, service, or an idea. Everything else is vanity. For a recent client, I created a "TV Series" instead of a commercial. It collected over 250,000 views in the first week, shared over 1000

How Much Does It Cost To Make A Video? A Powerful Calculator. Free!

The #1 Question finally has an answer. Houston Video Production is here to help. Peek behind the curtain of a video cost and quote generator! It's a self-guided educational tour of the many facets which go into creating a video and associated prices. "How much

9 Ways to Use Promotional Videos in Your Sales Funnel Part 3 Decision

"Aren't all promotional videos the same?" Not really. Different types of promotional videos fulfill different roles. In Part 1, I cover the awareness stage of the sales funnel, and how you can use video to reach to customers when at the early stages when they

Author: Anthony