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People-Focused Video Production For Construction Companies
We specialize in merging creative visual content that highlights your projects while featuring the people behind them. The human element often speaks louder than the technical aspects alone. Industry data shows that incorporating videos on your website can boost engagement by over 80%, making it an invaluable tool for growth in the construction sector.
Corporate explainer videos, job site updates, recruitment videos, or capturing topping out parties or other milestones. There are countless opportunities actively and passively promote your construction company brand using video. We would love the the opportunity to capture your story and grow your business.
We Are Experts Creating Construction Videos in Houston
We create a videos to fulfill a business purpose: Explain, Train, Retain.
- Explain to prospective customers (and prospective employees) what you do and why you are unique versus your competitors.
- Train and teach customers (and employees) on your business, processes, protocols, and best practices.
- Retain existing customers (and employees) so they don’t leave for your competitors.
So while we produce creative marketing videos for companies (advertisements, commercials, etc.), our primary focuses in video production for:
- Explainer Videos
- How-to Videos
- Training Videos
- Safety Videos
- Executive Messages
- Employee Features
- Promotional Videos
- Documentaries
- Customer Testimonials
- and more
As a top construction video production company in Houston, we have worked with business owners, marketing directors, and the internal and external communications departments for companies of every size. Everything comes down to creating a video that fills your needs.
1 Shoot Day = 1 Year of Content
Budgets are small, but the demand for content is insatiable. That’s why we work with you to maximize what we can do for you when we arrive. A single day on the jobsite can easily result in whole year’s worth of content to refresh your website, social media, messages, etc. A typical day could result in:
- (1) Brand Video
- (3) Social Media Edits
- (10) SEO Videos
- (100) Edited Photos
Marketing Videos for Construction Companies
Build a catalog of projects before, in-progress, and complete. Show them in use. Capture the dynamic details of your team working. And showcase your safety culture, use of interesting technology, and the lasting legacies you are building.
Recruiting Videos for Construction Companies
We’re not saying you need to make dedicated recruiting videos. But videos are becoming a strategic asset for construction company recruiting. By showcasing your workplace environment and culture, these videos attract more skilled professionals.
“Videos help us connect with potential hires on a personal level even before we meet them,” explains Sarah, HR director at a leading construction company. Companies utilizing videos in their recruitment process report a 54% increase in application rates, demonstrating their effectiveness in attracting top talent.
Drone Video for Construction Companies
Modern drones are relatively easy for employees to fly. But in the hands of a skilled drone pilot, dynamic and new shots can be captured. Flying close near equipment with choreographed movements, aerial timelapses of a project in progress, and more.
SEO Videos for Construction Companies
SEO for construction companies is significantly strengthen with videos. Videos encourage longer website visits and interact more with the site. Both are positive indicator to search engines of the quality and relevance of your content.
“Our website traffic doubled after we started featuring videos prominently,” notes Linda, a digital marketing specialist. Research indicates that videos can improve overall website traffic by up to 200%. But, they have to be interesting videos!
Our Process
We understand that turnaround time is critical in business content, so we work efficiently to meet every deadline, while finding solutions to fit your budget without sacrificing quality.
We can either guide you through each step of the process to help facilitate feedback with stakeholders. Or execute everything as an independent vendor (because often times you have many other things to do).
Pre-Production Planning
This phase is all about preparing your story. We work with you to establish your style, and script, and create storyboards to plan the visual elements that best communicate your story.
This allows us maximum the day of filming with zero logistical hiccups.
Production Film Day
Our team takes care of everything from arranging lighting and sound to guiding performers.
Our crew size adapts to the scope of each project, making sure that we’re set to keep your project on time and under budget. Whether you need two people or a whole crew, we have you covered.
Post-Production Editing
After the production stage, we enter the delivery phase, where we transform the raw footage into your story.
Our editors work their magic, meticulously piecing together the visuals, adding captivating effects, enhancing the audio, and integrating any necessary graphics or animations.
Clients Who Trust Houston Video To Produce Their Corporate Videos
Frequently Asked Questions About Houston Construction Video Services
How long does it take to create an engaging construction video?
Our typical production process requires 3-4 weeks from start to finish, plus however long it takes to integrate your feedback and changes into the video. Here’s an overview of the average timeline for each type of video testimonial project:
- Testimonial Video: 3-4 weeks on average
- Animated Testimonial Video: 8-10 weeks on average
- Corporate Testimonial Video: 3-7 weeks on average
However, every project is different in terms of production requirements and how many stakeholders are involved. Some clients we film everything in one location on the same day, and others require multiple visits to the same (or different) facilities to catch everyone.
Please reach out to us on our Contact Page if you have a specific deadline and we’ll get back to you with a custom timeline for your project.
Is it possible to speed up the construction video production process?
We offer offer an expedited 3-7 day production process for projects that need a quick turnaround. This quick option works well if we can use stock footage, your existing video clips, or predefined testimonial video templates. Unfortunately, it’s not suitable for all projects.
Please remember, achieving such fast delivery times means our team might need to work extra hours or even during weekends. This extra effort will increase the cost of our services to meet your tight deadline. But we’re here to help you get your video ready when you need it!
Can you create multiple construction testimonial videos in one day?
Yes! We offer special bulk discounts for filming multiple projects simultaneously. There are many advantages of taking the opportunity of having the camera team on-location and clients/employees prepared and in front of the camera.
Many times we film content for multiple videos of the same person on the same day, with a plan to release it over several months. We can also will take a single testimonial video and edit variations, alternative cuts, and shortened videos for social media or use.
How much does a Houston construction jobsite video cost?
The hardest question. The cost of video production project varies based on various factors such as the length and complexity of the video, resources and services required, and more.
Rates can also change if your production requires multiple days / locations, facility rentals, or complex 3D animations.
Many production companies in Houston start at $5000 for a half day shoot plus addition for editing. Sure there are nuances in every quote.
I can tell you our average cost to produce a testimonial video in Houston can be 30-50% less what others are charging.
We’re confident we will be more affordable and deliver higher quality.
What happens if I need to reschedule the construction video?
We understand that life happens and sometimes, production plans need to change. Let us know ASAP if you need to reschedule or change any details around your production date.
Our team will work with you to discuss options. Sometimes we can make adjustments without any rescheduling fees.
I just need a local Houston videographer to film at a construction jobsite and upload footage.
Absolutely! We understand that some teams have in-house editors but need a Houston-based video production team to capture client testimonials, drone footage, or facility shots.
We work with agencies and departments to capture all the necessary content to match your vision & brand, and then deliver the raw footage either through uploading or physically mailing hard drives.
If you need something filmed in Houston, give us a call!
Everything Our Video Production Company Can Do for You
Houston Video Production Company is dedicated to helping construction companies tell their stories and grow their companies. Whether you need a compelling recruiting video, a sales video, safety video, or something else, give us a call!