Case Study: Adidas’ “First Never Follows” Campaign with Houston Video
Client:
Adidas
Company Type:
Sports Apparel and Footwear
Client Project Needs:
Product-Forward Lifestyle Videos
Case Study Focus:
Inspiring young female athletes and promoting the slogan “First Never Follows.”
CASE SUMMARY
Adidas partnered with Houston Video to create a powerful video campaign designed to connect with young female athletes through a narrative of athleticism, personal drive, and empowerment.
The project highlighted Adidas’ commitment to supporting women in sports by showcasing a top athlete in action, emphasizing the message that courage and perseverance lead to success.
Working with Houston Video allowed us to capture the essence of our ‘First Never Follows’ campaign in a way that truly resonates with our target audience. Their ability to deliver high-quality, emotionally impactful content under tight constraints was nothing short of remarkable.
Regional Creative Director, Adidas
CHALLENGE
Adidas came to Houston Video with three primary needs:
- Time Constraints: Limited pre-production time and athlete availability.
- Access Limitations: Restricted time to film at the professional football stadium.
- Authenticity and Quality: Balancing a natural style with the high-quality production needed to engage viewers on social media platforms like Instagram and TikTok.
Producing a video under tight time constraints and limited access to key locations presents significant challenges. The Adidas campaign needed to ensure that every second of filming was optimized to capture the dynamic athleticism of the soccer player while also conveying a compelling story of personal achievement.
This required meticulous planning and a flexible, creative approach to production that could adapt to on-the-fly changes and make the most of the available time with the athlete and the venue.
SOLUTION
Houston Video approached these challenges with strategic precision and creative agility:
- Efficient Pre-Production: Rapidly developed a clear, concise concept that aligned with Adidas’ campaign goals, ensuring that all stakeholders were prepared and on the same page from the start.
- Dynamic Filming Techniques: Utilized high-speed cameras and dynamic shooting angles to capture the intense action and athleticism of the soccer player, enhancing the visual impact of the videos.
The collaboration between Adidas and Houston Video was characterized by a shared commitment to excellence and innovation. The production team’s ability to quickly adapt and capture compelling footage under pressure was key to the project’s success, ensuring that the final product not only highlighted the athlete’s prowess but also inspired viewers to think about their own potential.
RESULTS
Overall the resultant video was a success.
- Increased Engagement: Significant boost in engagement rates on Instagram and TikTok, with high viewership and shareability.
- Strong Brand Message: Successfully conveyed the “First Never Follows” slogan, inspiring young female athletes to pursue their dreams with courage and perseverance.
- Impactful Storytelling: Created a narrative that emphasized personal capability and empowerment, resonating deeply with the target demographic.
The campaign effectively increased Adidas’ brand visibility and engagement among young female athletes, reinforcing the brand’s position as a supporter of women in sports.
The videos not only met the immediate marketing objectives but also enhanced Adidas’ broader goals of empowerment and inclusivity in sports.
EXPERIENCE MATTERS,
Because Your Business Matters
Frequently Asked Questions
What if I’m not sure what kind of video I need?
No worries, we can help! We have produced 1000+ videos for clients of all sizes. So we can guide you through the each phase of pre-production, filming, VFX, and editing.
From our initial calls and consultations, you’ll find our focus is to align everything to achieve the goals of the video.
We try to make the entire process as turnkey as you’d like. This allows you the option to be involved at each stage, or rely on us to execute on the others so you can focus on your many other responsibilities.
What is your availability to schedule?
Our schedules are flexible to accommodate our clients, location access, and delivery timelines.
We always start with a consultation to understand your goals and requirements. We then develop a concept, script, and storyboard before proceeding to production.
Thorough planning helps make the production day run smoothly. The more time we have, the more we can refine your concept and coordinate.
However, sometimes quick turnaround delivery is a priority. So we can sometimes make it happen with just 1-3 days notice.
Other times, a concept can be straightforward, or nebulous. With experience producing 1000+ videos for clients of all sizes, we can also be very flexible & efficient in dynamic and changing environments to get you the absolute best content.
Of course, it’s nice when we can schedule 2-3 weeks in advance.
How long does the editing process take?
Our video editing and post-production process typically takes 2 weeks and involves 3 stages. During the process, we keep you updated and welcome your feedback to ensure the final product meets your expectations.
The first stage is the assembly draft, where we piece together the high-level story and work with you to find the best footage and rearrange it to create an amazing story.
The second stage is called the rough draft where we being incorporating footage, photos, and graphics to reinforce each piece of the story.
The third stage is the semi-final draft, where we refine and polish, apply cinematic color, and create all the animations and effects.
You can be involved in each stage or we can handle the entire process turnkey. For some projects or quick turnaround deliveries, the entire process can take as little as 1-3 days.
What if I just need footage?
Absolutely! We understand that some teams have in-house editors but need a Houston-based video production team to capture client testimonials, drone footage, or facility shots.
We work with agencies and departments to capture all the necessary content to match your vision & brand, and then deliver the raw footage either through uploading or physically mailing hard drives.
If you need something filmed in Houston, give us a call!
What if I just need editing?
If you’ve already captured the footage, but just need a team to pull it all together, we’ve got you covered!
We can take footage from just about any source and transform it into a masterpiece.
Whether you need to tighten up the pacing, add some special effects, or just need it incorporated into a previous video, we can help. Our standalone editing services follow the same 3 stage editing process described above.
How much does a video cost?
The hardest question. The cost of a video production project varies based on various factors such as the length and complexity of the video, resources and services required, and more.
Rates can also change if your production requires multiple days / locations, actors, facility rentals, or complex 3D animations.
For a more accurate estimate, please reach out to us for a free custom quote.
Our team will be happy to work with you to determine the best plan for your needs and budget.
Houston Video Production
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