The commercial real estate industry is more competitive now than it’s ever been, and with the ever-changing ways of the world, many potential commercial real estate buyers, leasers, or renters are doing their research online by watching commercial real estate videos.
Video production for the commercial real estate industry has become an increasingly popular and effective way of researching, shopping, and communicating, but is also used for marketing and training across the industry.
Are you looking to stay competitive within the commercial real estate industry? Leverage the power of video to showcase high-quality, detail-oriented, and professional footage of commercial real estate properties to potential clients.
Commercial real estate companies can also utilize video production in the following ways:
- Customer Testimonials: Utilizing customer testimonial videos are a powerful way to build trust and credibility with potential customers. By capturing video testimonials from satisfied clients, commercial real estate companies can showcase their properties, highlight their expertise, and demonstrate how valuable their services are to customers.
- Employee Testimonials: Attract top talent by using video to showcase your company culture, work environment, and career growth opportunities. Employee testimonial videos can create a positive company image and attract the types of employees you want working with your organization. Encourage employees to discuss their experiences, achievements, and the benefits of working for your commercial real estate company in their videos.
- Company Overviews: These provide an opportunity for your commercial real estate company to present your unique value proposition, history, team, and core competencies. Company overview videos can effectively communicate your company’s brand identity and capabilities and differentiate them from competitors.
- Training Videos: Commercial real estate companies can utilize video for various training purposes, including things like onboarding new employees or providing professional development materials. Videos can provide new and veteran employees with information on best practices, safety procedures, and specific commercial real estate techniques. By incorporating video into your training programs, your commercial real estate company can ensure consistent and standardized training across the workforce.
- Recruitment Videos: Recruiting videos are an excellent tool for commercial real estate companies to attract and engage potential broker candidates. These videos can showcase your company’s successes, work environment, and career opportunities while also highlighting the unique aspects that set your commercial real estate company apart.
- Highlight Videos: Commercial real estate companies can create highlight videos to showcase their properties and can include aerial footage, time-lapses, and interviews with satisfied customers to provide an immersive and comprehensive view of the construction real estate process, the challenges to overcome, and the outcome.
Houston Video is a professional video production company that specializes in creating a wide range of videos for commercial real estate companies.
We have the skills, expertise, and resources to bring commercial real estate to life through engaging visual storytelling. Our combination of techniques adds depth and visual appeal to the videos, creating a compelling narrative that resonates with your target audience.
Communicate your messages clearly, engage audiences, and achieve your business goals with the help of Houston Video.
We Match Your Brand’s Goals With Our Video Production Process for Commercial Real Estate
Houston Video works with commercial real estate companies to produce videos that will maximize your marketing efforts and bring awareness to the important work you do.
Whether you’re looking to get the eyes of potential customers on your properties, are looking for a corporate introduction video, need promotional material, or anything else, Houston Video will work with you to create a video that aligns perfectly with your goals.
With your brand in mind, our team will use our expertise and equipment to make videos that meet your unique needs. Not only will we help create a high-quality, high-performing video to put you above your competition, but we’ll also help attract the attention and customers you want to your business.
Our team is equipped to improve your SEO and marketing outreach, produce enticing product videos, enhance your training videos, or simply create a corporate video that impresses your investors.
Whatever goals you have in mind, Houston Video can help you achieve them.
You’re ready to create some videos for your commercial real estate business. First things first, Houston Video works to fully understand your business and intended audience so we can carefully plan a strategic approach to getting the proper footage for the message you want to convey.
By understanding who will be watching, we’ll produce scripts that match the intention of the message. Whether it’s hitting customer pain points, attracting potential buyers or renters, or inspiring investors, every shot is carefully planned and scripted accordingly.
We’ll customize the entire production based on your goals and implement strategies that align with your message.
We’ll schedule an ideal time for filming, taking into consideration the time of day, weather, and season. Raincheck dates can also be arranged in advance.
Before we begin filming, we’ll ensure that all legal requirements are met and permissions are obtained for the cities or locations where we are shooting.
Filming may take place in a single day, or over several days, depending on locations and what you envision for your video.
We’ve captured all the raw footage needed to produce a high-quality video, now we get to work on editing. At Houston Video, we apply our marketing and editing expertise to the entire process to ensure we hand over a high-quality, high-performing masterpiece in the end.
Our goal is to create an impactful and results-focused final product that you can be proud of. We’ll even monitor performance analytics for any video used in an online marketing campaign.
We’re not just any video production company with a camera. Houston Video uses a professional team who understands how to produce award-winning videos with professional equipment that drive organic traffic and get the results you’re looking for.
Houston Video Offers Raw Footage or Finished Videos (or Both) for Commercial Real Estate Based on Your Needs
We understand that not all of our footage is used for marketing or sales purposes, which is why we specialize in high-quality raw videography, too. With this raw footage, your commercial real estate industry can create videos for any reason, whether it be employee training videos or recruiting videos.
Or, maybe you do want a fully produced and finished video! We can do that, too. Whether you’re looking to produce a full-blown TV commercial or capture detail-oriented footage of your listings, we’ve got you covered.
If you can dream it, we can do it. Simply schedule your free consultation, give us your ideas and goals, and let us do the rest.
FAQs About Video Production for Commercial Real Estate
We believe so!
Because video marketing has become so popular — the number of adults who consume online videos has increased by 57% since 2008 — commercial real estate videos are reaching larger audiences, and in turn, helping to sell properties much faster.
Here are a few more statistics:
- Real estate listings that include at least one video get 400% more inquiries.
- Around 80% of active listing agents use videography in their listings.
- 44% of people are more likely to purchase after watching a video.
Aside from doing everything by the book, legally, our video production expertise goes way beyond raw footage.
We create award-winning videos that align with your marketing goals and help you reach the exact audience you’re after.
We are enthusiastic, results-oriented videographers with a special talent for delivering an authentic message that’s on par with your brand.
We produce high-performing explainers, overviews, product promos, and training videos to support your social, website, PPC, and SEO campaigns.
The cost of video production for the commercial real estate industry depends on various factors.
To give you a better idea of the cost, we’ll schedule a free consultation with you to determine your end goal and what it will take to achieve that goal. From there, we’ll provide an all-encompassing quote based entirely on your objectives.
From planning to delivery, full video production for the commercial real estate industry can take several weeks. We do our best to provide a fully produced video as quickly as possible, but remember, quality takes time.
We’ll schedule an exploratory call with your team to give us an idea of what you’re looking for. From there, we can create a realistic timeline that factors in pre- and post-production activities.